Lifecycle Growth Marketing Manager (Hybrid)

PlusMinusOne; Fatih; Hybrid; TRY 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work

3 days in Istanbul

Stock option

Private health insurance

Performance bonus

MacBook & iPhone

Education reimbursement

Meal & transport allowance

Job summary

PlusMinusOne in Istanbul is seeking a Lifecycle Marketing Manager to drive engagement, retention, and revenue for our ecommerce sites and subscription apps. You will own lifecycle campaigns across email, push, and in-app messaging, using AI tools to accelerate insights and personalization.

You will analyze user behavior, plan seasonal promotions, and collaborate with Growth and Product teams to optimise activation, trial-to-paid conversion, and long-term retention. Hybrid work in Istanbul.

Qualifications

• 2+ years in CRM, Lifecycle, Retention, or Growth Marketing, preferably in ecommerce or consumer mobile apps.
• Strong analytical skills to identify growth opportunities via user behavior and cohort analysis.
• Experience planning and optimizing lifecycle campaigns across email, push, and in-app messaging.
• Ability to own lifecycle initiatives from strategy to execution and analysis.
• Experience using AI tools to enhance analysis, planning, and content creation.

Responsibilities

• Own and optimize lifecycle marketing across our ecommerce websites and subscription apps to drive engagement, retention, and revenue growth.
• Analyze user behavior, purchase history, and subscription activity to build actionable customer segments.
• Plan and execute seasonal promotions and personalized campaigns across email, push, and in-app messaging.
• Improve lifecycle journeys: onboarding, abandoned checkout, post-purchase, cross-sell, churn prevention, reactivation, win-back.
• Leverage AI tools to accelerate campaign development and personalization.
• Design and run A/B tests across messaging, offers, targeting, and timing to improve conversion and retention.
• Collaborate with Growth and Product teams on activation, trial-to-paid conversion, and retention.
• Monitor campaign performance and translate insights into measurable improvements in LTV.

Skills

CRM & Lifecycle Marketing

Retention Marketing

Growth Marketing

Analytical Thinking

Email & Push Campaigns

AI in Marketing

Braze / Klaviyo / OneSignal

A/B Testing

English Copywriting

Tools

Braze

Customer.io

Insider

Klaviyo

OneSignal

Job description

PlusMinusOne in Istanbul is seeking a Lifecycle Marketing Manager to drive engagement, retention, and revenue for our ecommerce sites and subscription apps. You will own lifecycle campaigns across email, push, and in-app messaging, using AI tools to accelerate insights and personalization.

You will analyze user behavior, plan seasonal promotions, and collaborate with Growth and Product teams to optimise activation, trial-to-paid conversion, and long-term retention. Hybrid work in Istanbul.