Growth Marketing Lead: Acquisition, CRO & Lifecycle

MetLife México; Fatih; On-site; TRY 50,000 - 70,000; Full time

Benefits offered by this job

Private health insurance

Life insurance

Employer pension plan

Meal allowance

Transportation allowance

Work from home allowance

Cultural Heritage Day off

School report day leave

Job summary

A global insurance firm in Turkey is seeking a Growth Marketing Deputy Manager to enhance its digital growth initiatives. This role requires owning digital acquisition projects, optimizing sales funnels, and collaborating closely with various teams to achieve business objectives. The ideal candidate has at least 6 years of experience in growth marketing, strong analytical skills, and is adept at driving performance improvements through data insights. Benefits include private health insurance, pension plans, and allowances for transport and meals.

Qualifications

• At least 6 years of experience in a growth marketing role.
• Strong hands-on experience with paid media and funnel optimization.
• Proactive mindset with collaboration and communication skills.

Responsibilities

• Own and optimize digital acquisition initiatives.
• Design and run A/B testing activities.
• Analyze digital sales funnels and implement improvements.
• Manage remarketing and lifecycle journeys.
• Track and interpret key growth KPIs and share insights.
• Collaborate with various teams for execution.

Skills

Growth marketing

Digital acquisition

Performance marketing

Conversion optimization

Data analysis

Education

Bachelor’s degree in Marketing, Business, Economics, or Engineering

Tools

Google Ads

Meta Ads

Job description

A global insurance firm in Turkey is seeking a Growth Marketing Deputy Manager to enhance its digital growth initiatives. This role requires owning digital acquisition projects, optimizing sales funnels, and collaborating closely with various teams to achieve business objectives. The ideal candidate has at least 6 years of experience in growth marketing, strong analytical skills, and is adept at driving performance improvements through data insights. Benefits include private health insurance, pension plans, and allowances for transport and meals.