Assistant Product Manager

FLORMAR; Fatih; Hybrid; TRY 550,000 - 750,000; Full time

Benefits offered by this job

Flexible working model (3 weeks/year)

Birthday leave

Remote work after maternity leave for

Paid paternity leave

Social responsibility leave

Development programs (Udemy)

F Social clubs

Colorful Hours

Job summary

Flormar, founded in Milan in the 1950s and now a global beauty brand, is seeking a Category Marketing professional in Turkey to drive packaging, pricing, and portfolio strategies. You will work cross-functionally with sales, supply chain, finance, and marketing to grow brand share across categories.

You should have 5+ years in marketing, brand management or trade marketing within FMCG, preferably beauty, with strong analytical and project management skills and a team-oriented mindset.

Qualifications

• 5+ years of marketing or brand management experience in FMCG.
• Experience in beauty/personal care is preferred.
• Strong analytical skills with data on sales, market share, and consumers.
• Excellent project management and organizational skills.
• Team player with cross-functional collaboration.
• Advanced proficiency in MS Office.
• Strong written and verbal communication skills.

Responsibilities

• Track category performance and market share using various data sources.
• Support consumer research and translate findings into recommendations.
• Prepare regular business reviews and ad-hoc analyses for senior management.
• Assist in identifying category and brand growth opportunities.
• Contribute to category strategy, portfolio management, pricing, and budgeting.
• Coordinate with marketing, sales, supply chain, and finance.
• Prepare presentations and reports for leadership reviews.
• Support campaigns and product development with relevant teams.

Skills

Marketing experience in FMCG

Brand management

Trade marketing

Analytical skills

Cross-functional teamwork

MS Office proficiency

Communication skills

Education

Graduated from relevant departments of universities

Tools

MS Office

Job description

At Flormar, we were born in Milan in the 1950s; growing and evolving in Turkey’s multicultural, vibrant world, we have become a global brand that adds color to beauty. Since the day we were founded, we have prioritized the joy women get from makeup and how it makes them feel good, while working to make beauty accessible to everyone.

With our products, through clean ingredients, our cruelty-free policy and our sustainable production approach, we make a difference not only in beauty but also in values. Today, in more than 70 countries, with nearly 60,000 online & offline sales points from chain perfumeries to our website, from marketplaces to our stores, from catalog sales to wholesale channels, we reach and inspire millions of people.

All our production processes and logistics operations are carried out at our factory and logistics center in Gebze. Our headquarters are located at Akasya Business Towers in Üsküdar, Istanbul.

At Flormar, our journey is shaped by our values.

At every step, we act with passion, proud of everything we do, seize opportunities with agility, and make sustainable contributions to the future.

Because for us, this is not just a workplace; it is the way to touch lives and color the future together!

Key Competencies That Will Make You Stand Out

• Graduated from relevant departments of universities,
• At least 5 years of experience in marketing, brand management, or trade marketing in FMCG, preferably in beauty or personal care categories
• Strong analytical skills; comfort working with sales, market share, and consumer data
• Excellent project management and organizational skills, creative thinking balanced with commercial and analytical rigor
• Team player with ability to work cross-functionally
• Advanced proficiency in MS Office programs,
• Strong written and verbal communication skills,

What to Expect in This Role

• Track category performance, market share, and competitor activity using retail audit, consumer panel, and internal sales data
• Support consumer research initiatives and translate findings into actionable recommendations
• Prepare regular business reviews and ad-hoc analyses for senior management
• Support market analysis activities to identify category and brand growth opportunities.

Category Strategy and Portfolio Management

• Contributing to the development of category strategies in line with company objectives, channel dynamics, consumer needs, category trends, market developments, and brand strategy,
• Contribute to brand architecture decisions and portfolio rationalization discussions
• Managing the product portfolio, assortment, product continuity, product range optimization, and product phase-out processes
• Contributing to the development of category KPIs, tracking tools, and dashboards; supporting the effective use of the reporting infrastructure.
• Support the end-to-end management of assigned product categories to drive brand growth.

Pricing and Commercial Activities

• Supporting pricing activities and preparing price recommendations by considering costs, target margins, the competitive landscape, channel dynamics, and campaign impact,
• Regularly monitoring the category budget, sales targets, gross profit, and P&L performance; analyzing variances and recommending areas for improvement,

Demand Forecasting, Inventory, and Supply Planning

• Contributing to the preparation and updating of sales forecasts for the assigned category, taking into account historical performance, campaign plans, seasonality, product launches, and channel expectations,
• Monitoring supply, inventory, and product availability processes in coordination with the relevant teams and in line with demand forecasts; developing actions to address potential excess inventory and stock shortage risks,

Cross-Functional Coordination

• Act as a liaison between marketing, sales, supply chain and finance
• Manage project timelines and ensure on-time, on-budget delivery of brand initiatives
• Prepare presentations and reports for internal stakeholders and leadership reviews
• Support the execution of campaigns and product development processes in coordination with relevant teams.
• Contribute to the execution of brand initiatives across the marketing mix.

What Awaits You in Flormar’s Colorful World?

• Work from anywhere for three weeks each year thanks to our flexible working model.
• Start your weekends early during the summer with Happy Fridays.
• Celebrate your birthday wherever you like with your birthday leave.
• Enjoy the option of working remotely for a full year after maternity leave.
• Benefit from two weeks of paid paternity leave to create unforgettable memories with your growing family.
• Contribute to projects that make the world a better place with our social responsibility leave.
• Bring your passions into work life with our F Social clubs.
• Add colorful breaks and joyful moments to your day with Colorful Hours.
• Shape your own development journey: Udemy Business, Flormar Development Catalogue, leadership development programs and much more with you.

At Flormar, every new day is an opportunity to learn, discover and shine!

Are you ready to join us?

At Flormar, we embrace equal opportunity and fair treatment in education and recruitment. All candidates applying to our job postings will be considered for employment regardless of race, gender, color, national or social origin, ethnicity, religion, age, marital status, pregnancy, disability, sexual orientation, gender identity or political opinion.