Brand Manager

Kozmoklinik; Kadıköy; On-site; TRY 260,000 - 460,000; Full time

Job summary

Kozmoklinik is seeking a dynamic marketing professional to lead the development and execution of comprehensive marketing plans for a renowned skincare brand. The role focuses on aligning activities with the overall strategy and ensuring consistency with corporate identity across communications.

The ideal candidate will have strong analytical, communication, and organizational skills, and will drive campaigns, market analyses, and collaborations with sales to meet targets.

Qualifications

• Bachelor's degree in relevant field.
• Experience in sales and marketing within cosmetics/pharma/dermocosmetics/FMCG is preferred.
• Excellent command of English.

Responsibilities

• Create comprehensive marketing plans.
• Guide Advertising, Media and PR aligned with marketing strategy.

Education

Bachelor's degree

Tools

MS Office

Excel

Job description

• Are you interested in working for Beauty industry?
• Are you interested in working for one of the most well known skincare brands in the world?

General Qualifications;

• Bachelor's degree from relevant 4-year university programs.
• Preferably experienced in sales and marketing within the Cosmetics, Pharmacy, Dermocosmetics, and/or FMCG sectors.
• Proficient in English.
• Visionary with strong communication and representation skills.
• Possesses analytical thinking, organizational skills, and a customer-oriented mindset.
• Excellent command of MS Office programs, particularly advanced knowledge of Excel.
• Proficient in reporting.
• No restrictions on national and international travel.
• Experienced in brand strategic planning.
• Open to innovation and development.
• Preferably residing on the Anatolian Side of Istanbul.

Job Description;

• Creating comprehensive marketing plans.
• Providing guidance on Advertising, Media, and Public Relations aspects of the brand in alignment with the marketing strategy.
• Developing marketing strategies and executing action plans according to strategic plans and budget goals.
• Crafting content for internal communication activities and ensuring consistency with corporate identity across written and visual materials.
• Conducting thorough market analysis and presenting reports to management.
• Offering extensive support to sales by continuously monitoring the target audience and competitor activities.
• Monitoring consumer and industry developments within the sector.
• Measuring and reporting the outcomes of advertising, campaigns, commercial marketing, and promotional activities.
• Ensuring the preparation and delivery of support materials (e.g., catalogs, point of purchase displays, etc.) to meet sales targets.
• Overseeing the brand's social media activities in alignment with the global strategy, collaborating closely with the MarCom department.
• This position demands a dynamic individual who can effectively strategize, execute, and analyze marketing efforts while maintaining brand integrity and fostering growth opportunities.