Marketing Lead, Beauty

dyson; Turkey; On-site; TRY 320,000 - 520,000; Full time

Job summary

Dyson Türkiye is seeking a consumer marketing professional with 5-8 years of experience in beauty to lead target audience insights, market and competitor analysis, and go-to-market initiatives.

You will partner with internal marketing teams, manage external agencies, and drive brand communications across TV, print and digital channels while aligning with global strategies and local market needs.

Qualifications

• Bachelor's degree in marketing or related field.
• 5-8 years of experience in product and consumer marketing, ideally in Beauty.
• Strong market and consumer trend awareness.

Responsibilities

• Perform target audience analysis and track changing trends.
• Conduct competitor and market analysis to develop counter strategies.
• Collaborate with internal teams to execute go-market plans and product launches.
• Manage external agencies and media planning.
• Support brand communications across Traditional and Digital channels.
• Collaborate with Global teams to ensure alignment.

Skills

Stakeholder management

Communication

Relationship-building

Education

Bachelor's degree

Job description

About the role:

• Deep-dive analysis on understanding target audience and changing trends, dynamics
• Conduct competitor and market analysis, including product and claim analysis, to develop counter strategies and initiatives
• Develop innovative and non-traditional ways to go to market to support brand objectives
• Work with internal marketing partners to develop effective brand communications including Traditional and Digital media channels
• Collaborate with internal and external partners to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.
• Effectively manage key external agencies - Creative Agency, Media Agency etc.
• Work with media agency to plan best in class media execution, explore innovative new media channels to ensure cut through
• Help managing marketing budgets to ensure reporting is in line with actual spend
• Assist with the development of effective brand communications including TV, Print etc.
• Work effectively with the Global team to ensure that there is alignment and consistency across markets wherever possible and sensible
• Partner with Retail team to track and analyse in-market implementation support them developing and executing retail strategy in your markets
• Be the internal champion of NPD launch plans for Beauty Category
• Work closely with Country Sales Team to build and execute JBP activity with strategic retail partners.
• Devise product differentiation strategy across various sales channels
• Drive competitor analysis to ensure appropriate business response.
• Ensure all on-product and in-box communication is fine-tuned to drive sales and communicate brand and machine benefits.
• Be the expert in your markets, Dyson ranges, competitor environment & retail landscapes
• Leverage internal resources to deliver the best possible plans, assets and support
• In some cases, challenge where necessary and push for solutions that work locally
• Take an active role for the category development across Türkiye for Beauty Category for all strategic direction and asset creation.
• Actively participate and share country feedback/needs at the global meetings.

About you:

• Bachelor's degree with 5-8 years of experience in product and consumer marketing, ideally within the Beauty category.
• A proactive self-starter with a strong can-do mindset and the ability to take ownership and drive initiatives.
• Strong stakeholder management, communication, and relationship-building skills.
• Comfortable managing multiple priorities in a fast-paced environment, with excellent prioritisation skills.
• Agile and adaptable, with the ability to navigate change and remain calm under pressure.
• Naturally curious and passionate about keeping up with the latest marketing and consumer trends.
• A structured thinker and problem solver who takes initiative and gets things done.
• Strong verbal, written, and presentation skills in both Turkish and English .
• #LI-AC1

Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.