water sales

FALON PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A Singapore-based beverage company is seeking a Sales Manager to drive the distribution of premium mineral water across Singapore. You will be responsible for acquiring new clients, maintaining relationships, and achieving sales targets. The ideal candidate has proven sales experience, excellent communication and negotiation skills, and thrives in a competitive environment. The position offers a competitive base salary, uncapped commissions, and bonuses, along with a full benefits package and opportunities for career growth.

Benefits

Medical insurance

Annual leave

Transport allowance

Generous discounts on products

Qualifications

• Proven sales experience in FMCG, beverages, or food distribution.
• Ability to nurture long-term client relationships.
• Self-starter who thrives in competitive, performance-driven environments.

Responsibilities

• Drive sales and distribution of mineral water brands across Singapore.
• Prospect and onboard new clients in various sectors.
• Negotiate deals and promotions to maximize margins.
• Prepare sales reports and forecasts for leadership.

Skills

Sales experience in FMCG or beverages

Excellent communication skills

Negotiation skills

Relationship building

Fluent in English

Strong drive to meet targets

Tools

CRM systems

Microsoft Office

Job description

FALON PTE LTD

Singapore Citizens and Permanent Residents are strongly preferred and will be given priority consideration.

Company Overview

FALON PTE LTD is a growing Singapore-based company specializing in premium natural mineral water. We are passionate about bringing high-quality, healthy hydration options to local consumers through retail, HORECA, corporate, and modern trade channels. Join us to help expand our footprint in the vibrant Singapore beverage market!

Position: Sales Manager (Mineral Water Sales)

Location: Singapore (island-wide coverage, office-based with field visits)

Number of Vacancies: 5

Employment Type: Full-Time Permanent

Salary Range: SGD 2,000 – 8,000 per month (basic salary, commensurate with experience, track record, and negotiation) + attractive uncapped commission + performance bonuses

Key Performance Indicators (KPIs) – Quarterly Review

• Monthly/quarterly sales revenue targets (personal and contribution to team goals).
• New account acquisition: Secure 8–12 new active customers per quarter (e.g., supermarkets, minimarts, hotels, restaurants, offices, F&B chains).
• Existing account growth: Deliver 15–20% YoY revenue increase from key clients.
• Distribution & visibility: Expand product placement points (shelves/SKUs) by 10–15% quarterly.
• Collection & credit control: Keep bad debt <2% and ensure on-time payments.
• Customer engagement: Conduct 40–50 quality field visits/calls per month.
• Accurate reporting: Timely submission of sales pipeline, forecasts, and CRM updates.

High performers exceeding KPIs enjoy significant commission upside and quarterly/annual bonuses.

Job Responsibilities

• Drive sales and distribution of our premium mineral water brands across Singapore.
• Prospect and onboard new clients in retail, hospitality, corporate wellness, and food service sectors.
• Nurture long-term relationships with distributors, key accounts, and decision‑makers.
• Negotiate deals, promotions, and pricing to maximize volume and margins.
• Track market trends, competitor moves, and local consumer preferences in beverages.
• Work closely with marketing and logistics for smooth product availability and campaigns.
• Prepare sales reports, forecasts, and recommendations for leadership.
• Represent the brand at trade fairs, tastings, and industry networking events.

Requirements

• Proven sales experience, ideally in FMCG, beverages, food distribution, or similar fast-moving sectors.
• Excellent communication, negotiation, and relationship‑building skills.
• Strong drive to hit and exceed targets in a competitive market.
• Fluent in English; Mandarin or other local languages advantageous for diverse client base.
• Self‑starter who thrives in a performance‑driven, field-oriented role.
• Familiarity with CRM systems and basic Microsoft Office tools.
• Able to travel across Singapore for client meetings and market checks.

What We Offer

• Competitive basic pay with uncapped commission – top earners can significantly boost total income.
• KPI‑linked bonuses paid quarterly/annually.
• Full benefits package: Medical insurance, annual leave, transport allowance (as applicable).
• On‑the‑job training and support to help you succeed quickly.
• Clear career growth path in a fast‑expanding local company.
• Exclusive staff perks, including generous discounts on our mineral water products.

Application Process

We especially welcome applications from Singapore Citizens and Permanent Residents. Please email your resume and a short cover letter (highlighting your sales achievements, target‑hitting examples, and why you’re excited about the beverage market) to: [e-mail]

Shortlisted candidates will undergo interviews, including practical sales role-play to assess real-world skills.

FALON PTE LTD is an equal opportunity employer committed to the Fair Consideration Framework. We prioritize fair hiring practices and encourage all qualified individuals to apply. All applications will be treated in strict confidence.