Technical Sales Manager

LATICRETE SOUTH EAST ASIA PRIVATE LIMITED; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

LATICRETE SOUTH EAST ASIA PRIVATE LIMITED is seeking a Technical Sales Manager to drive sales growth for our Flooring Systems Division in Singapore. You will develop and execute sales and business development strategies, build relationships with contractors, developers, consultants, and distributors, and deliver technical solutions through demonstrations and trials.

The role requires a technical engineering background, proven sales track record, and strong leadership to coach the sales team and

Qualifications

• Degree/Diploma in Engineering, Construction, Building Materials, Business, or a related discipline.
• Relevant experience in technical sales, construction chemicals, flooring systems, building materials, or related industries.
• Strong understanding of the Singapore construction industry and technical solution selling.
• Proven track record in sales, business development, and key account management.
• Strong leadership, communication, negotiation, presentation, and relationship-building skills.
• Commercially driven with strong problem-solving and strategic thinking abilities.
• Able to work independently while collaborating effectively with cross-functional teams.
• High level of professionalism, integrity, and commitment to customer satisfaction.

Responsibilities

• Develop and execute technical sales and business development strategies to achieve sales, profitability, and growth targets.
• Identify and develop new customers, projects, applications, markets, and business opportunities within Singapore.
• Build and maintain strong relationships with contractors, developers, consultants, applicators, distributors, and key decision-makers.
• Provide technical solutions through product demonstrations, trials, specifications, troubleshooting, and value-based recommendations.
• Manage key accounts, projects, distributors, and sales channels to maximise customer retention, business opportunities, and market share.
• Monitor market trends, competitor activities, pricing, and customer requirements to identify opportunities and support business strategies.
• Work closely with Marketing, Technical, Operations, Finance, Quality, R&D, and Service teams to deliver effective customer solutions.
• Lead, coach, and develop the sales team through training, field coaching, target setting, pipeline management, and performance reviews.
• Promote a culture of customer focus, accountability, teamwork, professionalism, and integrity.

Skills

Technical sales

Relationship building

Leadership

Negotiation

Presentation

Education

Engineering/Construction degree

Job description

About the role

We are looking for a Technical Sales Manager to drive sales growth and business development for our Flooring Systems Division in Singapore.

This is an exciting opportunity for a technically strong and commercially driven professional who enjoys developing new business, building customer relationships and solving technical challenges.

The successful candidate will play an important role in expanding our customer base, strengthening market presence, and delivering sustainable sales growth within the construction and construction chemicals industry.

Key responsibilities

• Develop and execute technical sales and business development strategies to achieve sales, profitability, and growth targets.
• Identify and develop new customers, projects, applications, markets, and business opportunities within Singapore.
• Build and maintain strong relationships with contractors, developers, consultants, applicators, distributors, and key decision-makers.
• Provide technical solutions through product demonstrations, trials, specifications, troubleshooting, and value-based recommendations.
• Manage key accounts, projects, distributors, and sales channels to maximise customer retention, business opportunities, and market share.
• Monitor market trends, competitor activities, pricing, and customer requirements to identify opportunities and support business strategies.
• Work closely with Marketing, Technical, Operations, Finance, Quality, R&D, and Service teams to deliver effective customer solutions.
• Lead, coach, and develop the sales team through training, field coaching, target setting, pipeline management, and performance reviews.
• Promote a culture of customer focus, accountability, teamwork, professionalism, and integrity.

Requirements

• Degree/Diploma in Engineering, Construction, Building Materials, Business, or a related discipline.
• Relevant experience in technical sales, construction chemicals, flooring systems, building materials, or related industries.
• Strong understanding of the Singapore construction industry and technical solution selling.
• Proven track record in sales, business development, and key account management.
• Strong leadership, communication, negotiation, presentation, and relationship-building skills.
• Commercially driven with strong problem-solving and strategic thinking abilities.
• Able to work independently while collaborating effectively with cross-functional teams.
• High level of professionalism, integrity, and commitment to customer satisfaction.