Strategic Digital Marketing Lead – Growth & Analytics

Gardens by the Bay; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A prominent urban garden company located in Singapore is seeking a Marketing Communications (Digital Marketing) Assistant Director to lead their digital marketing strategies. You will enhance brand presence across social channels, manage multi-channel performance marketing campaigns, and utilize data-driven insights to optimize conversion rates. The ideal candidate has at least 8 years of digital marketing experience with expertise in analytics tools and strong stakeholder management skills. This role offers an exciting opportunity to drive measurable business growth.

Qualifications

• Minimum 8 years of relevant digital marketing experience, with proven success in multi-channel campaigns.
• Strong analytical mindset and proficiency with marketing analytics tools.
• Excellent communication, stakeholder management, and project leadership skills.

Responsibilities

• Develop, execute, and manage marketing strategies across various channels.
• Plan, execute, and optimize full-funnel marketing campaigns.
• Lead initiatives in A/B testing and user journey optimization.

Skills

Data-driven marketing

Performance optimization

Stakeholder management

Project leadership

Analytical mindset

Education

Degree in Marketing, Communications, or related field

Tools

Google Analytics

Power BI

Google Ads

Meta Ads Manager

Google Tag Manager

Job description

A prominent urban garden company located in Singapore is seeking a Marketing Communications (Digital Marketing) Assistant Director to lead their digital marketing strategies. You will enhance brand presence across social channels, manage multi-channel performance marketing campaigns, and utilize data-driven insights to optimize conversion rates. The ideal candidate has at least 8 years of digital marketing experience with expertise in analytics tools and strong stakeholder management skills. This role offers an exciting opportunity to drive measurable business growth.