OVERALL JOB PURPOSE
Drive revenue growth by developing and executing strategic sales initiatives, building strong business relationships, and managing day to day activities that support the destination’s commercial objectives.
DUTIES AND RESPONSIBILITIES
- Drive revenue growth by identifying and securing new business opportunities across the travel trade, domestic groups, and corporate segments
- Develop tailored proposals that align with client requirements while ensuring commercial sustainability
- Plan and implement sales initiatives and promotional activities to grow visitation and meet revenue targets
- Lead client engagement throughout site inspections, contracting, event planning and execution - ensuring excellent service delivery
- Work closely with Operations, Maintenance, F&B and other internal stakeholders to ensure seamless event and logistics coordination
- Partner with Marketing and Project teams to refine product offerings and support campaign rollouts
- Represent the destination at trade shows, networking events, and key industry platforms to expand business reach
- Contribute to annual budgeting and forecasting with data driven insights
- Maintain and enhance standard operating procedures for sales and booking processes to ensure operational efficiency
- Perform other duties assigned in support of business objectives
QUALIFICATIONS, KNOWLEDGE AND EXPERIENCE
- Diploma or Bachelor’s degree
- Industry experience in tourism, attractions, hospitality, or the MICE preferred
- Minimum six years of relevant experience for the senior role
- A strong relationship builder with strong communication and negotiation skills
- Tech-savvy and proficient in Microsoft Office
- Self‑motivated, results-oriented, and able to thrive in a fast‑paced environment
- Willingness to work outside regular business hours where operationally required