Senior Strategist

DARKHORSE; Singapore; On-site; SGD 70,000 - 85,000; Full time

Job summary

A brand experience agency in Singapore is looking for a strategic marketing expert with over 5 years of experience. The ideal candidate will develop integrated marketing strategies and oversee multi-channel campaigns while ensuring effective audience engagement. Exceptional skills in research and a strong grasp of social media KPIs are essential. You will work collaboratively with creative teams and clients to craft campaigns that inspire and deliver measurable results.

Qualifications

• 5+ years in a similar role within an agency, consultancy, or internal brand team.
• Ability to translate complex client briefs into integrated marketing strategies.
• Strong understanding of social media KPIs and business results.

Responsibilities

• Deep dive and challenge the brief to uncover true business problems.
• Identify audience segments and derive insights for marketing strategy.
• Develop campaign plans for multi-channel campaigns.

Skills

Integrated marketing strategies

Research methodologies

Social media KPIs

Written and presentation skills

Job description

We are a brand experience and communications agency for iconic brands.

From global launch campaigns to local influencer activations, we shape bold ideas into campaigns that resonate with cultural trends, inspire audiences, and deliver measurable results.

DARKHORSE supports a culture of diversity and inclusion in all that we do. We’re an equal opportunity employer and are committed to the principle of equal opportunity for all. If you’re smart and good at what you do, let’s work together.

ABOUT THE ROLE

• Deep dive and often challenge the brief to uncover the true business problem and drive long term strategic roadmaps for our clients.
• Identify target audience segments and brand territories, and research to derive insights that can help inform a marketing strategy across multiple platforms, including but not limited to social, digital, and experiential.
• Translate Project Briefs into Creative Briefs, including compelling insights and provocative, creative springboards.
• Develop campaign plans for multi-channel campaigns from ideation to deployment
• Be an ongoing sounding board throughout campaign ideation and execution, championing the strategic integrity of marketing concepts.
• Establish and develop clear measurement criteria to evaluate the effectiveness of work, reporting on ROI and key learnings
• Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats.
• Maintain a cohesive content strategy across various channels to achieve high levels of user engagement on assigned projects.
• Meet with clients to understand their needs and pitch ideas alongside Client Services team
• Guide and mentor relevant members of the team, fostering a culture of high-quality strategic thinking across the team

ABOUT YOU

• 5+ years in a similar role within an agency, consultancy, or internal brand team.
• Ability to translate complex client briefs into integrated marketing strategies across live, experiential, and digital platforms.
• Expert in research methodologies; able to move beyond data to find human truths that inspire award-winning creative work.
• Maintains a "finger on the pulse" of business, consumer, and industry trends to keep strategies innovative and relevant.
• Deep understanding of how social and digital KPIs impact the bottom line, and business results
• Strong understanding of social media KPIs and the ability to correlate digital metrics with broader business goals.
• Skilled at weaving social and digital communication seamlessly into the wider marketing mix.
• An innate passion for human behaviour and creativity, with the ability to articulate "big ideas" persuasively.
• Excellent written and presentation skills, with a natural ability to persuade stakeholders and lead strategic discussions.