Senior Social Strategy Lead | Data-Driven & Multi-Platform

Maker Lab; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A forward-thinking marketing agency based in Singapore seeks an experienced Social Strategist to bridge data insights and creative execution for a major tourism brand. You will lead the development of content strategies and manage community engagement, ensuring alignment with brand goals. This role requires a minimum of 6 years' experience in social media and digital marketing, as well as strong leadership and copywriting skills. The position offers a 2-year fixed-term contract with a dynamic team environment.

Qualifications

• Minimum 6+ years of professional experience in social media strategy or digital marketing.
• Proven experience in launching successful multi-platform content strategies.
• Strong expertise in authoring creative briefs and coordinating teams.

Responsibilities

• Develop the overarching content strategy and define clear content pillars.
• Translate complex data insights into actionable content strategies.
• Lead the community management strategy and monitor key performance metrics.

Skills

Social media strategy

Content planning

Leadership

Community management

Copywriting

Job description

A forward-thinking marketing agency based in Singapore seeks an experienced Social Strategist to bridge data insights and creative execution for a major tourism brand. You will lead the development of content strategies and manage community engagement, ensuring alignment with brand goals. This role requires a minimum of 6 years' experience in social media and digital marketing, as well as strong leadership and copywriting skills. The position offers a 2-year fixed-term contract with a dynamic team environment.