Senior Regional Marketing Director | Fashion Retail

Adecco Personnel Pte Ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading global fashion brand is seeking a Senior Regional Marketing Director to oversee the implementation of innovative marketing strategies across international markets. This role requires over 15 years of experience in senior leadership within fashion or retail, with a strong ability to drive customer engagement and manage cross-functional teams effectively. The successful candidate will develop integrated marketing campaigns, ensuring alignment with business goals while enhancing customer experiences through innovative digital strategies.

Qualifications

• Over 15 years of senior leadership experience in fashion, retail, or consumer brands.
• Strong track record in integrated marketing campaigns and brand development.
• Outstanding communication skills to manage stakeholders effectively.

Responsibilities

• Develop and implement global marketing strategies for brand growth.
• Align marketing plans with senior leadership goals.
• Drive digital and e-commerce strategies to enhance revenue.

Skills

Driving customer engagement initiatives

Leadership and mentorship

Strategic planning

Analytics-driven decision making

Cross-functional team collaboration

Education

Degree in Marketing, Business, or related discipline

Job description

The Regional Marketing Director leads the regional marketing vision by driving integrated brand, digital, and customer strategies that elevate brand equity, deepen customer engagement, and accelerate commercial growth. This role oversees multi-market teams to deliver end-to-end marketing execution-spanning global brand strategy, full-funnel digital performance, customer experience, and insight-led activations-while ensuring alignment with overall business objectives.

Adecco is partnering with a leading global fashion brand known for its modern footwear, bags, and accessories across 30+ countries.

Senior Regional Marketing Director | Fashion Retail

The Opportunity

• Opportunity to lead a dynamic team and drive marketing goal for international market
• Working Location: Central

The Talent

• Degree in Marketing, Business, or a related discipline (Bachelor's or Master's).
• Over 15 years of senior leadership experience overseeing multiple business functions, ideally within fashion, retail, or consumer brands operating across global markets.
• Strong track record in driving customer engagement initiatives, experiential programs, and end-to-end integrated campaigns.
• Solid foundation in market insights, data interpretation, and analytics-driven strategic planning.
• Deep expertise in holistic marketing, brand development, digital growth strategies, and performance measurement.
• Proven ability to lead, mentor, and empower cross-functional teams to achieve high performance.
• Strong commercial mindset with the capability to convert marketing plans into tangible, measurable business impact.
• Outstanding communication skills and the ability to manage and influence stakeholders at all levels.

The Job

• Develop and implement global marketing strategies that strengthen the brand and drive long-term growth.
• Align marketing plans with overall business goals in partnership with senior leadership.
• Use customer, market, and competitor insights to guide strategic decisions and campaign direction.
• Lead and mentor cross-functional, multi-regional teams, fostering creativity and data-driven performance.
• Ensure consistent brand execution across digital, retail, PR, and experiential channels.
• Oversee the annual marketing calendar and manage budgets to maximise effectiveness and ROI.
• Drive digital, e-commerce, and full-funnel strategies to increase revenue, customer value, and brand equity.
• Advance CRM and loyalty initiatives to deepen customer relationships and retention.
• Enhance customer experiences through targeted activations and continual optimisation using KPIs and analytics.
• Identify new opportunities for innovation by staying ahead of industry and customer trends.
• Shape corporate and brand storytelling across PR, content, and influencer programmes to strengthen brand credibility.

Next Step

• Prepare your updated resume please include detailed past working experiences in point form, an executive summary about yourself in terms of experience, expertise, key achievements & highlight and your current & expected package.
• Apply through this application or send your resume & portfolio to [e-mail] and in MS Word Copy
• All shortlisted candidates will be contacted.

Sharron Foo Jiayan

Direct Line: 6697 7865