SENIOR MARKETING EXECUTIVE

TOKO WARISAN PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading halal retail brand in Singapore is seeking a creative and data-driven Marketing Manager to lead retail and digital growth. The role involves developing marketing strategies, managing campaigns across channels, and engaging with the Muslim community. A minimum of 5 years experience in marketing and a strong understanding of retail behavior are essential. This position offers career growth opportunities and the chance to make a significant community impact in a collaborative culture.

Benefits

Collaborative value-driven culture

Opportunity for career growth

Work on high-impact campaigns

Qualifications

• Minimum 5 years of marketing experience, with 2–3 years in retail marketing.
• Highly disciplined and proactive with a strong community focus.
• Comfortable working in a fast-paced retail environment.

Responsibilities

• Develop annual and quarterly marketing plans aligned with business targets.
• Plan and execute in-store promotions and brand activations.
• Lead content ideation for Meta, TikTok and e-commerce platforms.
• Manage monthly marketing budgets and track ROI.
• Work closely with cross-functional teams to support peak seasons.

Skills

Creative production (video, design, storytelling)

Experience with Meta Ads

Strong understanding of consumer behaviour

Budget management

Comfortable in a fast-paced environment

Education

Diploma/Degree in Marketing, Business, Mass Communication or related fields

Tools

TikTok Ads Manager

Google Ads

SEO

Job description

About the Role

Toko Warisan is a fast-growing halal retail brand serving the modern Muslim community in Singapore. We are expanding our marketing department and looking for a strategic yet hands‑on Marketing Manager who can lead end‑to‑end retail & digital growth across our outlets, social platforms and e‑commerce channels.

This role is ideal for someone who is creative, data‑driven and experienced in retail FMCG or lifestyle consumer brands, with a strong sense of community and cultural understanding.

Key Responsibilities

1. Strategy and Campaign Leadership

• Develop annual & quarterly marketing plans aligned with business targets.
• Lead campaign ideation, execution and optimisation across offline and online channels.

2. Retail & Online Activation

• Plan and execute in‑store promotions, festive campaigns and brand activations.
• Manage merchandising collaterals, visual consistency and store‑level marketing.
• Oversee TikTok Shop — listings, promotions, creator collabs and live strategy.

3. Creative Direction and Content

• Lead content ideation for Meta, TikTok and e‑commerce platforms.
• Guide designers/creators to produce high‑quality visuals, videos and ads.
• Ensure all content reflects brand values: Amanah, Quality, Service, Community.

4. Influencer, KOL and Community Engagement

• Identify, negotiate and manage KOL/influencer campaigns.
• Drive community marketing initiatives relevant to Muslim consumers.

5. Budget, Reporting and Performance

• Manage monthly marketing budgets and track ROI.
• Analyse campaign performance and present insights to management.
• Proactively identify cost optimisation and growth opportunities.

6. Cross‑Functional Collaboration

• Work closely with Retail, E‑commerce, Supply Chain and Operations.
• Support peak seasons (Ramadan/Raya, school holidays) with on‑ground presence as needed.

Requirements

• Diploma/Degree in Marketing, Business, Mass Communication or related fields.
• Minimum 5 years of marketing experience, with 2–3 years in retail marketing (FMCG, supermarket, lifestyle retail, halal retail is an advantage).
• Strong hands‑on experience with Meta Ads, TikTok Ads Manager, Google Ads and SEO.
• Ability to lead creative production (video, design, storytelling).
• Strong understanding of consumer behaviour and retail buying psychology.
• Experience managing budgets and preparing performance dashboards.
• Highly disciplined, proactive and comfortable working in a fast‑paced retail environment.
• Passionate about serving the Muslim market and community impact.

Why Join Us

1. Shape and elevate one of Singapore’s recognisable halal retail brands.
2. Opportunity to grow into Head of Marketing as the brand expands.
3. Collaborative, value‑driven culture (Amanah, Quality, Service, Convenience, Community).
4. Work on high‑impact festive campaigns with nationwide visibility.
5. Performance‑driven environment with clear career progression.