Senior Manager, eCommerce (Trade Shopper Marketing APAC)

LEGO; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A global toy company is seeking a Senior Manager, Trade & Shopper Marketing in Singapore. This role will lead the regional eCommerce strategy, enhancing growth across the APAC region. The ideal candidate should have extensive eCommerce experience, particularly within the FMCG sector, and possess excellent project management and communication skills. Key responsibilities include shaping innovative activation strategies and collaborating with various marketing teams to drive performance improvement across marketplaces.

Qualifications

• Solid experience in eCommerce or digital marketing, preferably within FMCG or consumer brands.
• Strong APAC eCommerce experience and familiarity with market nuances.
• Solid project management capability and familiarity with agile frameworks.
• Deep understanding of shopper behavior and conversion drivers.
• Strong analytical skills with the ability to translate insights into actions.

Responsibilities

• Lead the development and execution of regional eCommerce strategies.
• Develop shopper activations to improve conversion across B2B eCommerce partners.
• Implement innovative eCommerce activations in collaboration with marketing teams.
• Create full-funnel activation strategies for third-party retail channels.
• Serve as the APAC eCommerce lead in global discussions.

Skills

eCommerce experience

digital marketing

project management

analytical competence

communication skills

Job description

Are you excited by the prospect of translating the Global Shopper Strategy into actionable regional eCommerce Strategy and omnichannel plans for APAC?

Join us on an exciting journey to accelerate our eCommerce growth ambitions!

No relocationassistanceis provided for this role.

Core Responsibilities

This role will report to Head of APAC Trade & Shopper Marketing based in Singapore Hub. The Senior Manager, Trade & Shopper Marketing (TSM), plays a pivotal role in translating the Global Shopper Strategy into actionable regional eCommerce Strategy and omnichannel plans for APAC to accelerate our eCommerce growth ambitions for APAC.

This role will also shape strategy, orchestrate execution and influence global roadmaps. It acts as the voice of both Global and Regional Shopper to ensure shopper-centricity in globally developed marketing campaigns.

1. Lead Regional eCommerce Strategy & Execution

• Translate APAC’s regional eCommerce strategy into clear performance goals, activation frameworks, and platform-specific execution plans.

• Develop shopper activations that improves conversion and category growth across B2B eCommerce partners and marketplaces.

• Use platform in-sights and analytics to guide decisions, uncover opportunities and drive continuous performance improvement.

2. Accelerate APAC Retail Innovation & Enable eCommerce / Omnichannel Growth

• Lead the APAC innovation agenda and ensure shopper-first solutions that can scale effectively across online and offline touchpoints.

• Build best-in-class toolkits tailored to APAC’s diverse retail landscape.

• Collaborate with the Performance Marketing team and BUs to test, scale, and commercialize innovative eCommerce activations.

• Support agile ways of working across regional and BU teams, and share best practices across APAC.

3. Shape Campaign Development & Deliver Excellence in Activation

• Serve as the team’s eCommerce lead — guiding TSM team members on platform capabilities, limitations, content guidelines, measurement, and retailer requirements.

• Create full-funnel activation strategies that strengthen conversion and engagement across third-party retail channels.

• Lead the APAC eCommerce annual campaign planning and maintain the activation calendar, ensuring close alignment with our BUs in APAC.

4. Effective Collaboration & Influence

• Be the voice of APAC in global discussions to ensure shopper centricity and influence campaign development.

• Build trusted partnerships across Global Marketing, Commercial Development Teams, Trade Shopper Marketing and Integrated Marketing Teams, Finance, Legal, Operations, and Agency teams.

Play your part in our team Succeeding

As the regional eCommerce lead within TSM, this role plays a key role in capability building, fostering agile leadership, and cross-functional alignment.

In this role, you will be part of a dynamic Markets & Channel, Central Marketing (MCCM) Organization, responsible for generating demand and growing active consumer base.

You will be strategically responsible for shaping the regional shopper marketing priorities, identifying eCommerce commercial opportunities, to accelerate eCommerce business growth in the APAC retail landscape.

You will have the overall ability to be responsible for key seasonal shopper opportunities, innovate and shape the vision for both Shopper strategy and enable execution excellence in our third‑party retail channels. Your retail leadership capabilities are pivotal to ensuring success in our diverse and dynamic APAC geographies, which stretch across six major business units -

• Australia and New Zealand (ANZ)

• Japan

• Korea

• Singapore Malaysia & Travel Retail (SGMYTR)

• Hong Kong & Taiwan (HKTW)

• India and Emerging Asia

Do you have what it takes?

• Solid experience in eCommerce, digital marketing, marketplace, or omnichannel marketing experience, preferably within FMCG or a global consumer brand.

• Strong APAC eCommerce experience, familiarity with market nuances and retailer ecosystems within the region.

• Solid project management capability and comfort working within agile frameworks.

• Deep understanding of shopper behavior, conversion drivers, and digital shelf mechanics.

• Strong analytical competence and the ability to translate insights into commercial actions.

• Familiarity with global marketing dynamics and an ability to produce culturally nuanced campaigns.

• Excellent communication skills and the ability to work effectively within a global, collaborative environment.

• Project management, strong organizational and time management skills

• Curious and keen interest in learning!