Senior BD & Marketing Strategist, APAC

We. Singapore; Singapore; Hybrid; SGD 80,000 - 120,000; Full time

Job summary

We. is a global communications agency helping brands navigate an ever-changing world. In APAC, the Senior Executive, Business Development & Marketing will work with Global Marketing to drive proactive growth across the region from Singapore.

The role focuses on turning campaigns, events, and research into a steady flow of qualified opportunities. Based in Singapore and reporting to the Marketing Director, APAC, you will collaborate with BD and sector leads to align regional activities with

Qualifications

• Bachelor's degree in business or related field.
• 5–7 years in BD, demand gen, or growth marketing.
• Experience managing a BD/sales pipeline across regions.
• Proficient with CRM platforms and marketing automation.
• Strong analytical skills and data-driven reporting.
• Excellent English writing and speaking; other APAC language a plus.
• APAC market experience and cross-border collaboration.

Responsibilities

• Manage APAC BD pipeline and CRM data.
• Turn marketing campaigns into leads and nurture journeys.
• Drive timely follow-up and hand off to market teams.
• Conduct prospect research and map decision-makers.
• Identify opportunities for engagement based on signals.
• Support thought leadership launches and events.
• Build regular pipeline reporting and translate insights.
• Align BD activities across markets with global growth goals.

Skills

Analytical skills

English proficiency

APAC experience

Cross-border collaboration

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

HubSpot

Salesforce

Dynamics

Marketing automation tools

Job description

We. is a global communications agency helping brands navigate an ever-changing world. In APAC, the Senior Executive, Business Development & Marketing will work with Global Marketing to drive proactive growth across the region from Singapore.

The role focuses on turning campaigns, events, and research into a steady flow of qualified opportunities. Based in Singapore and reporting to the Marketing Director, APAC, you will collaborate with BD and sector leads to align regional activities with