Senior Executive, Regional Business Development & Marketing, APAC

We. Communications; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

We. Communications is seeking a Senior Executive to drive APAC business development and marketing from Singapore. You will partner with Global Marketing to turn campaigns, reports and events into a steady stream of qualified opportunities while guiding nurture programs across markets.

Based in Singapore, you will map stakeholders, drive pipeline visibility and report on regional progress to leadership. A 5–7 year background in BD, growth marketing or demand generation is required.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or related field.
• 5-7 years in business development, demand generation or growth marketing; PR/agency preferred.
• Experience managing a BD or sales pipeline across multiple markets.
• Proficient with CRM platforms (HubSpot, Salesforce or Dynamics) and marketing automation.
• Strong analytical skills with ability to build reports and dashboards from data.
• Excellent written and verbal English; additional APAC language a plus.

Responsibilities

• Manage APAC BD pipeline and CRM data; keep trackers current.
• Turn regional and global marketing campaigns, reports and events into a steady flow of qualified leads; run nurture journeys.
• Drive timely follow-up and hand off to market teams with context.
• Conduct prospect research and relationship mapping; identify decision-makers and pathways into priority organisations.
• Identify opportunities for engagement using company news, executive moves, new hires and milestones.
• Support outreach around thought leadership launches, owned events and webinars; from lists to post-event follow-up.
• Build regular pipeline health reporting and translate into actionable regional strategy.
• Work across markets to align BD activity with broader marketing and global growth goals.

Skills

BD pipeline management

CRM platforms

Marketing automation

Data analytics

English communication

APAC collaboration

Education

Bachelor's degree in Business, Marketing, Communications

Tools

HubSpot

Salesforce

Dynamics

Job description

Senior Executive, Regional Business Development & Marketing, APAC

About Us

We is a global communications agency helping brands navigate an ever-changing world. We’ve spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders. In a city fueled by innovation and ambition, our teams in Singapore are passionate about Singapore Inc. We shape brand narratives and share stories that masterfully blend communications with data, strategy, earned-centric creativity and digital-first thinking. Our deep expertise in Public Sector, Travel & Tourism, Tech, and B2B industries combined with proprietary AI tools and a leading-edge tech stack ensure that we transform content into connections and stories into impact.

About the Role:

The Senior Executive, Business Development & Marketing, APAC will work closely with Global Marketing to help run and advance We.'s proactive growth program across the region.

Based in Singapore and sitting within the Global Marketing team, the role reports to the Marketing Director, APAC and serves as a key partner in turning proactive growth strategy into consistent commercial momentum across our key markets, working alongside BD and sector leads in each. The role supports the region’s marketing efforts, thought leadership and research launches — including Brands in Motion and the Future of Communications APAC report — owned events and other moments that build relationships with prospective clients. It also keeps the region’s pipeline visible and moving, making sure the interest marketing generates is captured, tracked and turned into qualified opportunities, with a clear view for leadership of what's in play.

Responsibilities:

• Manage APAC's BD pipeline and CRM data, keeping trackers current and easy to read so leadership always has a clear view of what's in play.
• Turn regional and global marketing campaigns, reports and events into a steady flow of qualified leads, and run nurture journeys that keep prospects engaged over time.
• Drive timely follow-up on every lead, handing off to the right market team with the context they need to act.
• Conduct prospect research and relationship mapping — building profiles, identifying decision-makers and surfacing pathways into priority organisations.
• Identify timely opportunities for engagement, monitoring signals that create natural reasons to engage: company news, executive moves, new hires and industry milestones.
• Support outreach around thought leadership launches, owned events and webinars, from prospect lists through to post-event follow-up.
• Build a regular reporting on pipeline health and conversion, and translate it into practical insight to inform regional strategies.
• Work across markets to align BD activity and connect regional efforts to broader marketing and global growth goals.

Qualifications:

• Bachelor's degree in Business, Marketing, Communications, or a related field
• 5-7 years of experience in business development, demand generation, growth marketing — PR or marketing agency experience preferred
• Hands-on experience managing a BD or sales pipeline, ideally across multiple markets or a regional remit
• Hands-on experience with CRM platforms (e.g. HubSpot, Salesforce or Dynamics) and marketing automation or lead-nurture tools
• Strong analytical skills, comfortable building reports and dashboards and drawing actionable conclusions from data
• Excellent written and verbal communication skills in English; proficiency in an additional APAC language is a plus
• Experience working in or with APAC markets, with an understanding of regional business cultures and dynamics
• Comfortable in a matrixed, cross-border team, collaborating across teams, levels and time zones.

A self-starter who handles shifting priorities and deadlines with ease — and a sense of humour

Strong customer service orientation and a willingness to pitch across the business

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Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas

Applicants are encouraged to submit their applications without their self-portrait, information on age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.