Regional Integrated Marketing Lead

Business Network International; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Business Network International is seeking an Integrated Marketing Manager for the APAC region, based in Singapore. You will plan and execute regional campaigns, collaborate with Global Marketing, and tailor global strategies to local markets while ensuring brand consistency.

This hands-on role allocates about 20% to strategy and 80% to execution, driving brand awareness, visitor generation, and member engagement through digital and offline channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5–8 years regional/multi-country marketing experience.
• Proven experience planning and executing integrated campaigns.
• Strong digital, content, social, email, and event marketing experience.
• Experience managing multiple stakeholders and distributed regional teams.
• Excellent written and verbal communication skills.
• Experience with marketing platforms (LinkedIn, Meta, GA, CRM, CMS).

Responsibilities

• Develop regional marketing plans aligned with regional business objectives and global strategy.
• Increase brand awareness, visitor acquisition, Member engagement, and membership growth across the region.
• Analyze campaign performance, market trends, and competitor activities to optimize effectiveness.
• Adapt global marketing initiatives to regional needs while maintaining brand consistency.
• Establish marketing KPIs and regularly report on campaign performance and ROI.
• Coordinate campaign rollouts across multiple markets, manage timelines and budgets.

Skills

Digital Fluency

Communication

Decision Making

Relationship Building

Customer Service

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

LinkedIn

Meta Business Suite

Google Analytics

CRM

CMS

AI Marketing Tools

Job description

Business Network International is seeking an Integrated Marketing Manager for the APAC region, based in Singapore. You will plan and execute regional campaigns, collaborate with Global Marketing, and tailor global strategies to local markets while ensuring brand consistency.

This hands-on role allocates about 20% to strategy and 80% to execution, driving brand awareness, visitor generation, and member engagement through digital and offline channels.