APAC Regional BD & Marketing Executive

We. Communications; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

We. Communications is seeking a Senior Executive to drive APAC business development and marketing from Singapore. You will partner with Global Marketing to turn campaigns, reports and events into a steady stream of qualified opportunities while guiding nurture programs across markets.

Based in Singapore, you will map stakeholders, drive pipeline visibility and report on regional progress to leadership. A 5–7 year background in BD, growth marketing or demand generation is required.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or related field.
• 5-7 years in business development, demand generation or growth marketing; PR/agency preferred.
• Experience managing a BD or sales pipeline across multiple markets.
• Proficient with CRM platforms (HubSpot, Salesforce or Dynamics) and marketing automation.
• Strong analytical skills with ability to build reports and dashboards from data.
• Excellent written and verbal English; additional APAC language a plus.

Responsibilities

• Manage APAC BD pipeline and CRM data; keep trackers current.
• Turn regional and global marketing campaigns, reports and events into a steady flow of qualified leads; run nurture journeys.
• Drive timely follow-up and hand off to market teams with context.
• Conduct prospect research and relationship mapping; identify decision-makers and pathways into priority organisations.
• Identify opportunities for engagement using company news, executive moves, new hires and milestones.
• Support outreach around thought leadership launches, owned events and webinars; from lists to post-event follow-up.
• Build regular pipeline health reporting and translate into actionable regional strategy.
• Work across markets to align BD activity with broader marketing and global growth goals.

Skills

BD pipeline management

CRM platforms

Marketing automation

Data analytics

English communication

APAC collaboration

Education

Bachelor's degree in Business, Marketing, Communications

Tools

HubSpot

Salesforce

Dynamics

Job description

We. Communications is seeking a Senior Executive to drive APAC business development and marketing from Singapore. You will partner with Global Marketing to turn campaigns, reports and events into a steady stream of qualified opportunities while guiding nurture programs across markets.

Based in Singapore, you will map stakeholders, drive pipeline visibility and report on regional progress to leadership. A 5–7 year background in BD, growth marketing or demand generation is required.