Senior Executive, Regional Business Development & Marketing, APAC

We. Singapore; Singapore; Hybrid; SGD 80,000 - 120,000; Full time

Job summary

We. is a global communications agency helping brands navigate an ever-changing world. In APAC, the Senior Executive, Business Development & Marketing will work with Global Marketing to drive proactive growth across the region from Singapore.

The role focuses on turning campaigns, events, and research into a steady flow of qualified opportunities. Based in Singapore and reporting to the Marketing Director, APAC, you will collaborate with BD and sector leads to align regional activities with

Qualifications

• Bachelor's degree in business or related field.
• 5–7 years in BD, demand gen, or growth marketing.
• Experience managing a BD/sales pipeline across regions.
• Proficient with CRM platforms and marketing automation.
• Strong analytical skills and data-driven reporting.
• Excellent English writing and speaking; other APAC language a plus.
• APAC market experience and cross-border collaboration.

Responsibilities

• Manage APAC BD pipeline and CRM data.
• Turn marketing campaigns into leads and nurture journeys.
• Drive timely follow-up and hand off to market teams.
• Conduct prospect research and map decision-makers.
• Identify opportunities for engagement based on signals.
• Support thought leadership launches and events.
• Build regular pipeline reporting and translate insights.
• Align BD activities across markets with global growth goals.

Skills

Analytical skills

English proficiency

APAC experience

Cross-border collaboration

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

HubSpot

Salesforce

Dynamics

Marketing automation tools

Job description

About Us

We. is a global communications agency helping brands navigate an ever-changing world. We've spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders. In a city fueled by innovation and ambition, our teams in Singapore are passionate about Singapore Inc. We shape brand narratives and share stories that masterfully blend communications with data, strategy, earned-centric creativity and digital-first thinking. Our deep expertise in Public Sector, Travel & Tourism, Tech, and B2B industries combined with proprietary AI tools and a leading-edge tech stack ensure that we transform content into connections and stories into impact.

About the Role:

The Senior Executive, Business Development & Marketing, APAC will work closely with Global Marketing to help run and advance We.'s proactive growth program across the region.

Based in Singapore and sitting within the Global Marketing team, the role reports to the Marketing Director, APAC and serves as a key partner in turning proactive growth strategy into consistent commercial momentum across our key markets, working alongside BD and sector leads in each.

The role supports the region's marketing efforts, thought leadership and research launches - including Brands in Motion and the Future of Communications APAC report - owned events and other moments that build relationships with prospective clients. It also keeps the region's pipeline visible and moving, making sure the interest marketing generates is captured, tracked and turned into qualified opportunities, with a clear view for leadership of what's in play.

Responsibilities:

• Manage APAC's BD pipeline and CRM data, keeping trackers current and easy to read so leadership always has a clear view of what’s in play.
• Turn regional and global marketing campaigns, reports and events into a steady flow of qualified leads, and run nurture journeys that keep prospects engaged over time.
• Drive timely follow-up on every lead, handing off to the right market team with the context they need to act.
• Conduct prospect research and relationship mapping - building profiles, identifying decision-makers and surfacing pathways into priority organisations.
• Identify timely opportunities for engagement, monitoring signals that create natural reasons to engage: company news, executive moves, new hires and industry milestones.
• Support outreach around thought leadership launches, owned events and webinars, from prospect lists through to post-event follow-up.
• Build a regular reporting on pipeline health and conversion, and translate it into practical insight to inform regional strategies.
• Work across markets to align BD activity and connect regional efforts to broader marketing and global growth goals.

Qualifications:

• Bachelor's degree in Business, Marketing, Communications, or a related field

5-7 years of experience in business development, demand generation, growth marketing - PR or marketing agency experience preferred

• Hands-on experience managing a BD or sales pipeline, ideally across multiple markets or a regional remit
• Hands-on experience with CRM platforms (e.g. HubSpot, Salesforce or Dynamics) and marketing automation or lead-nurture tools
• Strong analytical skills, comfortable building reports and dashboards and drawing actionable conclusions from data
• Excellent written and verbal communication skills in English; proficiency in an additional APAC language is a plus
• Experience working in or with APAC markets, with an understanding of regional business cultures and dynamics
• Comfortable in a matrixed, cross-border team, collaborating across teams, levels and time zones.

A self-starter who handles shifting priorities and deadlines with ease - and a sense of humour

Strong customer service orientation and a willingness to pitch across the business

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Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas

Applicants are encouraged to submit their applications without their self-portrait, information on age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.