Senior APAC Growth & Marketing Lead

We. Communications (Singapore & Malaysia); Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

We. Communications (Singapore & Malaysia) is seeking a Senior Executive, Business Development & Marketing (APAC) to collaborate with Global Marketing in Singapore.

You will drive proactive growth, manage the APAC BD pipeline, and ensure marketing efforts translate into qualified opportunities with clear leadership visibility. The role focuses on nurturing leads, coordinating marketing campaigns, and supporting thought leadership launches while aligning regional activity with global growth goals.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or related field.
• 5-7 years of experience in business development, demand generation, growth marketing; PR or marketing agency experience preferred.
• Hands-on BD or sales pipeline management across multiple markets or regional remit.
• CRM platforms experience (HubSpot, Salesforce or Dynamics) and marketing automation/lead-nurture tools.
• Strong analytical skills; able to build reports/dashboards and derive insights.
• Excellent written and verbal English; additional APAC language a plus.
• Experience in APAC markets with understanding of regional business culture.
• Comfortable in a matrixed, cross-border team across time zones; self-starter with adaptability.
• Strong customer service orientation and willingness to pitch across the business.

Responsibilities

• Manage APAC's BD pipeline and CRM data, keeping trackers current and easy to read so leadership always has a clear view of what's in play.
• Turn regional and global marketing campaigns, reports and events into a steady flow of qualified leads, and run nurture journeys that keep prospects engaged over time.
• Drive timely follow-up on every lead, handing off to the right market team with the context they need to act.
• Conduct prospect research and relationship mapping - building profiles, identifying decision-makers and surfacing pathways into priority organisations.
• Identify timely opportunities for engagement, monitoring signals that create natural reasons to engage: company news, executive moves, new hires and industry milestones.
• Support outreach around thought leadership launches, owned events and webinars, from prospect lists through to post-event follow-up.
• Build a regular reporting on pipeline health and conversion, and translate it into practical insight to inform regional strategies.
• Work across markets to align BD activity and connect regional efforts to broader marketing and global growth goals.

Skills

BD pipeline management

CRM experience

Data analysis

English communication

APAC experience

Cross-functional collab

Time management

Lead nurturing

Prospect research

Education

Bachelor's degree in Business/Marketing/Communications

Tools

HubSpot

Salesforce

Dynamics

Job description

We. Communications (Singapore & Malaysia) is seeking a Senior Executive, Business Development & Marketing (APAC) to collaborate with Global Marketing in Singapore.

You will drive proactive growth, manage the APAC BD pipeline, and ensure marketing efforts translate into qualified opportunities with clear leadership visibility. The role focuses on nurturing leads, coordinating marketing campaigns, and supporting thought leadership launches while aligning regional activity with global growth goals.