Senior Ads Specialist - Meta, Google & Video Campaigns

Reolink; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

5 Work Days

Relocate near Tai Seng

Medical Benefits

Yearly Bonus & Performance Bonus

Job summary

Reolink is seeking an Advertising Specialist (Video, Meta & Google Ads) to drive multi‑platform campaigns in Singapore. You will develop annual strategies, manage budgets, and push for ROI across Meta, Google, and TikTok, while coordinating with creative and product teams to optimize landing pages and ad creative.

The role requires 3+ years in advertising operations, proficiency in data analysis and major platforms, and a fast‑paced, results‑oriented mindset.

Qualifications

• Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
• Media placement experiences in Meta Advertisements, Google ads, TikTok ads are preferred.
• Minimum 3 years of hands‑on experience in advertising operations; experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.

Responsibilities

• Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
• Oversee day‑to‑day operations across major advertising platforms (Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.
• Conduct in‑depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
• Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
• Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.

Skills

Meta Ads

Google Ads

TikTok Ads

Data Analysis

Education

Bachelor's degree or higher

Tools

Excel

Google Sheets

Analytics tools

Job description

Reolink is seeking an Advertising Specialist (Video, Meta & Google Ads) to drive multi‑platform campaigns in Singapore. You will develop annual strategies, manage budgets, and push for ROI across Meta, Google, and TikTok, while coordinating with creative and product teams to optimize landing pages and ad creative.

The role requires 3+ years in advertising operations, proficiency in data analysis and major platforms, and a fast‑paced, results‑oriented mindset.