Google Ads & YouTube Performance Specialist

REOLINK TECHNOLOGY PTE. LTD.; Singapore; In loco; SGD 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical benefits provided

Yearly bonus

Performance bonus

5 work days per week

Descrizione del lavoro

REOLINK TECHNOLOGY PTE. LTD. seeks a Performance Marketing Specialist focused on Google and video ads to lead high-impact campaigns across Search, Performance Max, and YouTube.

You will manage budgets, optimize asset groups, and drive multi-platform performance for ecommerce and cross-border initiatives. You will collaborate with creative and product teams, analyze multi-channel data, and adjust strategies to improve CPA and conversion rates while staying abreast of Google policy changes and

Competenze

• Bachelor's degree or higher in Marketing, Advertising, Statistics, or a related discipline.
• Minimum 5 years hands-on experience in advertising operations with a heavy focus on Google ecosystem (Search, Performance Max, YouTube).
• Experience in 3C, e-commerce, internet products, or cross-border advertising is a strong advantage.

Mansioni

• Develop and execute annual advertising strategies focused on Google search and video channels, manage monthly budgets, and achieve ROI targets.
• Oversee day-to-day Google Ads operations, optimize Search campaigns, scale Performance Max, and run YouTube campaigns (setup, targeting, assets, A/B testing).
• Maintain oversight of secondary platforms (TikTok Ads, Ocean Engine, Meta Ads) as secondary traffic sources.
• Conduct in-depth analysis of campaign performance and funnel metrics; prepare regular performance reports and optimization recommendations to reduce CPA and improve conversions.
• Collaborate with creative, content, and product teams to guide video ad concepts, asset groups for PMAX, and landing page optimization.
• Stay updated on industry trends, Google policy updates, and competitor activities; adapt strategies and explore new features.

Conoscenze

Data analysis

Campaign management

Strategic thinking

Team leadership

Formazione

Bachelor's degree

Strumenti

Google Ads

TikTok Ads

Ocean Engine

Meta Ads

Descrizione del lavoro

REOLINK TECHNOLOGY PTE. LTD. seeks a Performance Marketing Specialist focused on Google and video ads to lead high-impact campaigns across Search, Performance Max, and YouTube.

You will manage budgets, optimize asset groups, and drive multi-platform performance for ecommerce and cross-border initiatives. You will collaborate with creative and product teams, analyze multi-channel data, and adjust strategies to improve CPA and conversion rates while staying abreast of Google policy changes and