Senior Digital Ads Strategist — Meta, Google, TikTok ROI

Reolink.com; Singapore; On-site; SGD 110,000 - 170,000; Full time

Benefits offered by this job

Medical Benefits Provided

Yearly Bonus

Performance Bonus

Relocation assistance

Job summary

Reolink is seeking a seasoned Advertising Operations lead to develop and execute annual advertising strategies across Meta, Google, TikTok, and Ocean Engine. You will manage budgets, monitor ROI, and drive campaign performance for a fast-paced, cross-border environment.

The role requires 5+ years in advertising operations, strong data analysis skills, and a track record of leading campaigns across multiple platforms.

Qualifications

• Bachelor's degree or higher in Marketing, Advertising, Statistics, or a related discipline.
• Minimum 5 years hands-on experience in advertising operations; experience in cross-border advertising is an advantage.
• Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel/Google Sheets and analytics tools.
• Experience in 3C, e-commerce, internet products, or cross-border advertising is a strong advantage.

Responsibilities

• Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
• Oversee day-to-day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.
• Conduct in-depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
• Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
• Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.

Skills

Meta Ads

Google Ads

TikTok Ads

Advertising Data Analysis

Excel / Google Sheets

Campaign Optimization

Team Leadership

Education

Bachelor's degree or higher in Marketing/Advertising

Tools

Meta Ads Manager

Google Ads Manager

TikTok Ads

Ocean Engine

Job description

Reolink is seeking a seasoned Advertising Operations lead to develop and execute annual advertising strategies across Meta, Google, TikTok, and Ocean Engine. You will manage budgets, monitor ROI, and drive campaign performance for a fast-paced, cross-border environment.

The role requires 5+ years in advertising operations, strong data analysis skills, and a track record of leading campaigns across multiple platforms.