Performance Advertising Specialist ( Meta & Google Ads )

Reolink; Singapore; Presencial; SGD 90.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

5 Work Days Per Week

Relocate Near Tai Seng MRT in August 6

Medical Benefits Provided

Entitled to Yearly Bonus & Performance

Descripción de la vacante

Reolink in Singapore is seeking an Advertising Operations Lead to develop and execute annual media strategies across Meta Ads, Google Ads, TikTok Ads and more. You will manage budgets, optimize campaigns, and drive ROI.

You will analyze performance, prepare reports, and work with creative and product teams to sharpen ad creative and landing pages. A Bachelor's degree and 3+ years in advertising operations are required, with leadership experience a plus.

Formación

• Bachelor's degree or higher in Marketing, Advertising, Statistics or related field.
• 3+ years hands-on experience in advertising operations.
• Experience in 2+ major advertising platforms (Meta, Google, TikTok).
• Strong data analysis skills and proficiency with Excel/Google Sheets.

Responsabilidades

• Develop and execute annual advertising strategies and manage monthly budgets.
• Oversee campaigns across Meta Ads, Google Ads, TikTok Ads, and Ocean Engine.
• Analyze campaign performance and prepare reports with optimization recommendations.
• Collaborate with creative, content, and product teams for ad direction and landing page optimization.
• Monitor industry trends and adjust strategies accordingly.

Conocimientos

Advertising operations

Data analysis

Campaign management

Team leadership

Educación

Bachelor's degree (Marketing/Advertising)

Herramientas

Excel

Google Sheets

Analytics tools

Descripción del empleo

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.

Our products are now trusted by millions of users across more than 110 countries and regions worldwide.

Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

• 5 Work Days Per Week
• Relocate Near Tai Seng MRT in August 2026
• Medical Benefits Provided
• Entitled to Yearly Bonus & Performance Bonus

Requirements

• Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
• Media placement experiences in Meta Advertisements , Google ads, TikTok ads are preferred.
• Minimum 3 years of hands‑on experience in advertising operations; experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.
• Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel / Google Sheets and analytics tools.
• Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple campaigns and projects in a fast‑paced environment.
• Experience in team leadership or agency management is an advantage.

Key Responsibilities

• Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
• Oversee day‑to‑day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.
• Conduct in‑depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
• Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
• Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.