Growth-Oriented Performance Ads Strategist (Meta & Google)

Reolink; Singapore; On-site; SGD 90,000 - 140,000; Full time

Benefits offered by this job

5 Work Days Per Week

Relocate Near Tai Seng MRT in August 6

Medical Benefits Provided

Entitled to Yearly Bonus & Performance

Job summary

Reolink in Singapore is seeking an Advertising Operations Lead to develop and execute annual media strategies across Meta Ads, Google Ads, TikTok Ads and more. You will manage budgets, optimize campaigns, and drive ROI.

You will analyze performance, prepare reports, and work with creative and product teams to sharpen ad creative and landing pages. A Bachelor's degree and 3+ years in advertising operations are required, with leadership experience a plus.

Qualifications

• Bachelor's degree or higher in Marketing, Advertising, Statistics or related field.
• 3+ years hands-on experience in advertising operations.
• Experience in 2+ major advertising platforms (Meta, Google, TikTok).
• Strong data analysis skills and proficiency with Excel/Google Sheets.

Responsibilities

• Develop and execute annual advertising strategies and manage monthly budgets.
• Oversee campaigns across Meta Ads, Google Ads, TikTok Ads, and Ocean Engine.
• Analyze campaign performance and prepare reports with optimization recommendations.
• Collaborate with creative, content, and product teams for ad direction and landing page optimization.
• Monitor industry trends and adjust strategies accordingly.

Skills

Advertising operations

Data analysis

Campaign management

Team leadership

Education

Bachelor's degree (Marketing/Advertising)

Tools

Excel

Google Sheets

Analytics tools

Job description

Reolink in Singapore is seeking an Advertising Operations Lead to develop and execute annual media strategies across Meta Ads, Google Ads, TikTok Ads and more. You will manage budgets, optimize campaigns, and drive ROI.

You will analyze performance, prepare reports, and work with creative and product teams to sharpen ad creative and landing pages. A Bachelor's degree and 3+ years in advertising operations are required, with leadership experience a plus.