Digital Marketing Executive (Meta & Google Ads)

Reolink; Singapore; On-site; SGD 55,000 - 90,000; Full time

Benefits offered by this job

Medical benefits provided

Yearly bonus & performance bonus

Job summary

Reolink is seeking a Digital Marketing Executive to lead advertising operations across Meta and Google Ads. Based near Tai Seng, Singapore, the role demands strong data analysis, campaign management, and cross-functional collaboration with creative and product teams.

You will develop annual strategies, monitor budgets, and optimize campaigns to achieve ROI targets while adapting to industry trends and platform updates. Prior experience with fast-paced environments and leadership is a plus.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, statistics, or related discipline.
• Media placement experiences in Meta Ads, Google Ads, TikTok Ads preferred.
• Minimum 3 years of hands-on advertising operations experience; cross-border advertising a strong advantage.
• Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel/Google Sheets and analytics tools.
• Strong strategic thinking and results-oriented mindset, able to manage multiple campaigns in a fast-paced environment.
• Experience in team leadership or agency management is an advantage.

Responsibilities

• Develop and execute annual advertising strategies; manage monthly budgets; ensure ROI and performance targets.
• Oversee day-to-day operations across major platforms (Meta, Google, TikTok, Ocean Engine); campaign setup, optimization, A/B testing, performance monitoring.
• Analyze campaign performance; prepare reports; recommend optimization to reduce CPA and improve conversions.
• Collaborate with creative, content, and product teams to guide ad creative and landing page optimization.
• Stay informed of industry trends, platform policy updates, and competitor activities; adjust strategies and explore new channels.

Skills

Strategic thinking

Results orientation

Data analysis

Campaign management

Team leadership (advantage)

Education

Bachelor’s degree or higher (Marketing/Advertising/Statistics)

Tools

Excel

Google Sheets

Analytics tools

Job description

Digital Marketing Executive (Meta & Google Ads)

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions. Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user-centric solutions that empower people to protect what matters most.

• 5 Work Days Per Week
• Located Near Tai Seng MRT
• Medical Benefits Provided
• Entitled to Yearly Bonus & Performance Bonus

Requirements

• Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
• Media placement experiences in Meta Ads, Google Ads, TikTok Ads are preferred.
• Minimum 3 years of hands-on experience in advertising operations; experience in 3C, e-commerce, internet products, or cross-border advertising is a strong advantage.
• Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel / Google Sheets and analytics tools.
• Strong strategic thinking and results-oriented mindset, with the ability to manage multiple campaigns and projects in a fast-paced environment.
• Experience in team leadership or agency management is an advantage.

Key Responsibilities

• Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
• Oversee day-to-day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.
• Conduct in-depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
• Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
• Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.