Growth-Oriented Digital Ads Strategist - Meta & Google

Reolink; Singapore; On-site; SGD 55,000 - 90,000; Full time

Benefits offered by this job

Medical benefits provided

Yearly bonus & performance bonus

Job summary

Reolink is seeking a Digital Marketing Executive to lead advertising operations across Meta and Google Ads. Based near Tai Seng, Singapore, the role demands strong data analysis, campaign management, and cross-functional collaboration with creative and product teams.

You will develop annual strategies, monitor budgets, and optimize campaigns to achieve ROI targets while adapting to industry trends and platform updates. Prior experience with fast-paced environments and leadership is a plus.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, statistics, or related discipline.
• Media placement experiences in Meta Ads, Google Ads, TikTok Ads preferred.
• Minimum 3 years of hands-on advertising operations experience; cross-border advertising a strong advantage.
• Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel/Google Sheets and analytics tools.
• Strong strategic thinking and results-oriented mindset, able to manage multiple campaigns in a fast-paced environment.
• Experience in team leadership or agency management is an advantage.

Responsibilities

• Develop and execute annual advertising strategies; manage monthly budgets; ensure ROI and performance targets.
• Oversee day-to-day operations across major platforms (Meta, Google, TikTok, Ocean Engine); campaign setup, optimization, A/B testing, performance monitoring.
• Analyze campaign performance; prepare reports; recommend optimization to reduce CPA and improve conversions.
• Collaborate with creative, content, and product teams to guide ad creative and landing page optimization.
• Stay informed of industry trends, platform policy updates, and competitor activities; adjust strategies and explore new channels.

Skills

Strategic thinking

Results orientation

Data analysis

Campaign management

Team leadership (advantage)

Education

Bachelor’s degree or higher (Marketing/Advertising/Statistics)

Tools

Excel

Google Sheets

Analytics tools

Job description

Reolink is seeking a Digital Marketing Executive to lead advertising operations across Meta and Google Ads. Based near Tai Seng, Singapore, the role demands strong data analysis, campaign management, and cross-functional collaboration with creative and product teams.

You will develop annual strategies, monitor budgets, and optimize campaigns to achieve ROI targets while adapting to industry trends and platform updates. Prior experience with fast-paced environments and leadership is a plus.