Advertising Specialist (Video, Meta & Google Ads)

Reolink; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

5 Work Days

Relocate near Tai Seng

Medical Benefits

Yearly Bonus & Performance Bonus

Job summary

Reolink is seeking an Advertising Specialist (Video, Meta & Google Ads) to drive multi‑platform campaigns in Singapore. You will develop annual strategies, manage budgets, and push for ROI across Meta, Google, and TikTok, while coordinating with creative and product teams to optimize landing pages and ad creative.

The role requires 3+ years in advertising operations, proficiency in data analysis and major platforms, and a fast‑paced, results‑oriented mindset.

Qualifications

• Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
• Media placement experiences in Meta Advertisements, Google ads, TikTok ads are preferred.
• Minimum 3 years of hands‑on experience in advertising operations; experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.

Responsibilities

• Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
• Oversee day‑to‑day operations across major advertising platforms (Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.
• Conduct in‑depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
• Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
• Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.

Skills

Meta Ads

Google Ads

TikTok Ads

Data Analysis

Education

Bachelor's degree or higher

Tools

Excel

Google Sheets

Analytics tools

Job description

Advertising Specialist (Video, Meta & Google Ads)

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

• 5 Work Days Per Week
• Relocate Near Tai Seng MRT in August 2026
• Medical Benefits Provided
• Entitled to Yearly Bonus & Performance Bonus
  

Requirements

• Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
• Media placement experiences in Meta Advertisements , Google ads, TikTok ads are preferred.
• Minimum 3 years of hands‑on experience in advertising operations; experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.
• Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel / Google Sheets and analytics tools.
• Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple campaigns and projects in a fast‑paced environment.
• Experience in team leadership or agency management is an advantage.

Key Responsibilities

• Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
• Oversee day‑to‑day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.
• Conduct in‑depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
• Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
• Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.

During the recruitment process, we collect and process personal data to assess your suitability for employment. This may include your name, phone number, email address, CV/resume, educational background, work experience, interview records, assessment results, references, and, where permitted by law, information obtained through background checks.

We collect most of this information directly from you through your application, interviews, assessments, correspondence, and recruitment platforms. We may also obtain relevant information from referees, recruitment agencies, background screening providers, or other lawful sources.
We implement appropriate technical and organisational security measures to protect your personal data. We retain candidate personal data only for as long as necessary for the recruitment process, applicable legal requirements, dispute resolution, and recordkeeping obligations. Thereafter, your data will be securely deleted or anonymized.

We use Greenhouse’s AI-powered Talent Matching tool to compare your application against our job requirements.