Digital Advertising Specialist / Senior (Meta & Google Ads)

Reolink.com; Singapore; On-site; SGD 110,000 - 170,000; Full time

Benefits offered by this job

Medical Benefits Provided

Yearly Bonus

Performance Bonus

Relocation assistance

Job summary

Reolink is seeking a seasoned Advertising Operations lead to develop and execute annual advertising strategies across Meta, Google, TikTok, and Ocean Engine. You will manage budgets, monitor ROI, and drive campaign performance for a fast-paced, cross-border environment.

The role requires 5+ years in advertising operations, strong data analysis skills, and a track record of leading campaigns across multiple platforms.

Qualifications

• Bachelor's degree or higher in Marketing, Advertising, Statistics, or a related discipline.
• Minimum 5 years hands-on experience in advertising operations; experience in cross-border advertising is an advantage.
• Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel/Google Sheets and analytics tools.
• Experience in 3C, e-commerce, internet products, or cross-border advertising is a strong advantage.

Responsibilities

• Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
• Oversee day-to-day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.
• Conduct in-depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
• Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
• Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.

Skills

Meta Ads

Google Ads

TikTok Ads

Advertising Data Analysis

Excel / Google Sheets

Campaign Optimization

Team Leadership

Education

Bachelor's degree or higher in Marketing/Advertising

Tools

Meta Ads Manager

Google Ads Manager

TikTok Ads

Ocean Engine

Job description

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.

Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

• 5 Work Days Per Week
• Relocate Near Tai Seng MRT in August 2026
• Medical Benefits Provided
• Entitled to Yearly Bonus & Performance Bonus

Requirements

• Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
• Media placement experiences in meta advertisements , google ads, TikTok ads are preferred.
• Minimum 5 years of hands‑on experience in advertising operations; experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.
• Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel/Google Sheets and analytics tools.
• Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple campaigns and projects in a fast‑paced environment.
• Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.

Key Responsibilities

• Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
• Oversee day‑to‑day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.
• Conduct in‑depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
• Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
• Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.