Senior Account Manager, Affiliate Marketing

Mindshare; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Senior Affiliate Manager to oversee affiliate marketing initiatives in the APAC region. The ideal candidate will possess strong analytical and communication skills, be fluent in Mandarin and English, and have a minimum of 4-5 years in digital marketing, with an emphasis on affiliate marketing. This role offers the opportunity to work with renowned global brands in a supportive and collaborative team environment.

Benefits

Competitive medical and dental insurance

Significant paid time off

Employee mental health awareness days

Qualifications

• Fluent in Mandarin (written and spoken) and English.
• Minimum of 4 to 5 years in digital marketing, preferably with 3 years in affiliate marketing.
• Experience in managing and mentoring junior affiliate staff.

Responsibilities

• Manage relationship with blue-chip clients in the Asia Pacific region.
• Drive successful affiliate campaigns across clients.
• Analyze performance metrics and make strategic recommendations.

Skills

Analytical skills

Strong communication skills

Knowledge of affiliate marketing

Time management

Relationship building

Education

University degree

Tools

Reporting platforms

Job description

AboutWPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact : Based in Singapore, the Senior Affiliate Manager is an integral position within the affiliate marketing function for Neo, working across clients and affiliates to drive successful campaigns in Asia Pacific. The candidate will have specific responsibilities to manage the China market and APAC region for our global brands creating a broad regional knowledge. The individual will work closely with the Affiliate Director from both an operational and strategic stand point. We work with some of the world’s biggest retailers, so we are looking for the right candidate to join us to deliver exceptional service levels to these current clients from their existing knowledge in the affiliate space in Asia.

Responsibilities

• Act as the China and APAC Senior Manager on multiple blue-chip clients within Neo’s regional Affiliate Marketing team.
• Develop relationships with stakeholders within clients and large affiliate partners.
• Have an analytical approach whilst working on reporting and performance metrics to draw insight and make strategic recommendations to clients to optimize their affiliate program.
• Identify and recommend new opportunities to grow the business and increase efficiency for clients.
• Responsibility for financial management from an external perspective, monitoring client budget and spend.
• Educate partners unfamiliar with affiliate to enable them to work with our clients.
• Pro-actively approach and recruit new publisher partners.
• Build and deliver strategy alongside the client and Affiliate Director.
• Compiling and presenting results to the client.
• Meet and host affiliate partner events.

Skills and Experience

• Experience in managing and mentoring junior affiliate staff.
• Analytical and numerate, with strong communication skills. The candidate must be comfortable presenting to large groups of people and senior clients.
• In-depth knowledge of affiliate / partnership marketing and the best practice on how affiliate programs are managed.
• Strong new business and performance delivery track record.
• Commercial awareness and proficiency in managing client scopes and profitability.
• Strong time management and organizational skills.
• Seeks ownership and readily accepts accountability.
• Some familiarity with reporting platforms (affiliate networks / tools) and how they are used to manage campaign performance.
• Proven ability to develop strong internal and external business relationships.

Measures of success

3 BEST THINGS ABOUT THE JOB

• Being part of a very supportive and understanding team that collaborates to achieve goals together.
• Working with some of the most renowned global brands and gaining an understanding and insights into the APAC marketplace as a whole.
• Working in an organisation that really appreciates its staff and goes above and beyond with training, duty of care, healthcare etc.

MEASURES OF SUCCES – 3 MONTHS

• Begin to develop deep client relationships with the key day-to-day contacts.
• Identifies new opportunities to increase acquisitions.
• Ensures affiliate strategy is market leading & provides market insights.
• Have a clear understanding of the day-to-day implementation and reporting tools utilised by the team.

6 MONTHS

• Leads quarterly reviews and project plans for your market.
• Assists in development of affiliate strategy and ensures the delivery of all aspects of the affiliate strategy.
• Maintains a healthy relationship with affiliate partners and affiliate implementation team.
• Leads affiliate aspect on brief responses.
• Leads affiliate vetting process.
• Offer management.
• Negotiating tactical campaigns with affiliates.
• Be involved with annual negotiations in order to maximise client sponsorship investment.

12 MONTHS

• Lead China and APAC client relationships, ensuring that client servicing is first class.
• Part of the training & development process for junior team members.
• Ensure the clients are kept up to date of China and APAC affiliate media landscape, providing necessary media information and updates, competitor reports, etc.

What you’ll need

• Educated to university degree level.
• Must be fluent in Mandarin (written and spoken) as well as English.
• A minimum of 4 to 5 years digital marketing experience with a preference for 3 of these years to be in an affiliate marketing focused role.

Experience of working within China and APAC markets

Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.