SEA Customer Insights & Lifecycle Analytics Analyst

Nestlé; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading global coffee company is seeking a SEA Consumer Experience and Data Insights Analyst based in Singapore. This role involves delivering analytical support to enhance customer engagement through data insights and lifecycle programs, while also executing campaigns and performance analyses. The ideal candidate will have a degree in Business Management or a related field, along with 3-5 years of experience in CRM and a curiosity for data-driven decision making.

Qualifications

• 3–5 years' experience in CRM, preferably in a Direct-to-Consumer business.
• Experience in a multinational, multi-stakeholder environment is an advantage.
• Familiarity with data analytics software in a business context.

Responsibilities

• Deliver analytical support to SEA markets by identifying key drivers of customer behaviours.
• Execute and monitor Customer Lifecycle Programs to enhance engagement.
• Perform ad-hoc analyses on the customer base for strategic decisions.

Skills

Analytical skills

CRM experience

SQL proficiency

Data-driven decision making

Communication skills

Education

University Degree in Business Management, Marketing, Statistics or Data Analytics

Job description

A leading global coffee company is seeking a SEA Consumer Experience and Data Insights Analyst based in Singapore. This role involves delivering analytical support to enhance customer engagement through data insights and lifecycle programs, while also executing campaigns and performance analyses. The ideal candidate will have a degree in Business Management or a related field, along with 3-5 years of experience in CRM and a curiosity for data-driven decision making.