Sales Manager(Bakery/HORECA)

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading recruitment firm in Singapore seeks a Sales Executive to drive revenue growth and manage customer relationships within the bakery and food service sectors. The ideal candidate has 3–5 years of B2B sales experience, strong negotiation and communication skills, and a background in business or food science. Responsibilities include developing sales strategies, engaging new clients, and providing tailored product solutions. This position offers opportunities for growth and professional development.

Qualifications

• At least 3–5 years of relevant B2B sales experience in bakery ingredients, gelato/dairy, or related FMCG sectors.
• Proven ability to manage key accounts and drive new business development.
• Self-motivated, results-oriented, and able to work both independently and collaboratively.

Responsibilities

• Develop and execute sales strategies to exceed revenue targets.
• Engage and convert new customers through effective lead generation.
• Build and maintain strong, long-term customer relationships.

Skills

Communication skills

Negotiation skills

Presentation skills

Relationship management

Sales strategy development

Education

Diploma or Bachelor’s degree in Business, Food Science, Marketing

Tools

Salesforce

SAP

Job description

Sales Strategy & Revenue Growth

• Develop and execute sales strategies to achieve and exceed revenue and market share targets in Singapore.
• Identify, prioritise, and grow key customer segments, including bakeries, F&B chains, distributors, hotels, and gelato shops.
• Prepare and present sales forecasts, business plans, and performance reports to senior management.

Business Development

• Prospect, engage, and convert new customers through effective lead generation and relationship-building activities.
• Expand existing accounts through upselling and cross-selling of relevant product lines.
• Collaborate closely with marketing and product teams to support promotions, product launches, and localised campaigns.

Customer Relationship Management

• Build and maintain strong, long-term relationships with customers by understanding their business needs and challenges.
• Provide professional product consultation and technical advice on bakery, gelato, and food service solutions.
• Address customer feedback and resolve issues promptly to ensure high levels of customer satisfaction.

Customised Solutions & Product Application

• Partner with customers’ R&D teams to co‑develop menus and create customised ingredient formulations for seasonal and festive launches (e.g. Chinese New Year, Mid‑Autumn Festival, Christmas).
• Work with technical chefs to conduct product demonstrations and showcase practical applications of ingredients.

Market Intelligence

• Monitor industry trends, competitor activities, pricing movements, and relevant regulatory developments in the Singapore food market.
• Translate market insights into actionable strategies to support business growth and product development.

Sales Operations & Reporting

• Conduct stock forecasting to ensure optimal inventory levels.
• Prepare quotations, negotiate commercial terms, manage contracts, and oversee order fulfilment processes.
• Maintain accurate sales documentation and update CRM systems (e.g. Salesforce) in a timely manner.
• Represent the company at trade shows, industry events, and customer meetings.

Job Requirements

• Diploma or Bachelor’s degree in Business, Food Science, Marketing, or a related discipline (preferred).
• At least 3–5 years of relevant B2B sales experience in bakery ingredients, gelato/dairy, food service, or related FMCG sectors.
• Proven ability to manage key accounts and drive new business development.
• Familiarity with SAP systems and sales reporting/CRM tools is an advantage.
• Strong communication, negotiation, and presentation skills.
• Self‑motivated, results‑oriented, and able to work independently as well as collaboratively in a team.
• Willingness to travel locally as required for customer engagement.

HOW TO APPLY:

Interested applicants, please click on “Apply Now” and provide the below details in your resume.

We regret only shortlisted candidates will be notified.

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