Sales Director, APAC

Couchbase; Singapore; On-site; SGD 180,000 - 230,000; Full time

Job summary

A leading database solutions provider is seeking an experienced Sales Director for the APAC region. This role involves leading a team to acquire new business and expand existing accounts while achieving regional sales targets. The ideal candidate has over 12 years of experience in enterprise software sales, with a proven track record of leading high-performing sales teams. If you thrive in a dynamic environment and have a passion for sales leadership, this could be the perfect opportunity for you.

Benefits

Generous Time Off Program

Wellness Benefits

Financial Planning

Career Growth

Fun Perks

Qualifications

• 12+ years in enterprise software sales, including 4+ years leading teams.
• Demonstrated success in exceeding revenue targets.
• Experience in selling cloud or infrastructure software.

Responsibilities

• Own and execute the Enterprise Account strategy across APAC.
• Lead and develop a team of Senior ESR’s and ESR’s.
• Manage regional revenue performance.

Skills

Sales qualification methodologies (MEDDIC)

Leadership

Strategic planning

Cross-functional collaboration

Analytical skills

Education

12+ years in enterprise software sales

Job description

Sales Director, APAC

Join to apply for the Sales Director, APAC role at Couchbase

As industries race to embrace AI, traditional database solutions fall short of rising demands for versatility, performance, and affordability. Couchbase is leading the way with Capella, the developer data platform for critical applications in our AI world. By uniting transactional, analytical, mobile, and AI workloads into a seamless, fully managed solution, Couchbase empowers developers and enterprises to build and scale applications with unmatched flexibility, performance, and cost-efficiency—from cloud to edge. Trusted by over 30% of the Fortune 100, Couchbase is unlocking innovation, accelerating AI transformation, and redefining customer experiences. Come join our mission.

The Sales Director, APAC is responsible for delivering regional business results through the leadership of a team of Enterprise Sales Representatives (ESRs). This role owns the acquisition of new logos, drives expansion within existing enterprise accounts, and develops sales talent within the team. You will carry a direct new-business quota while guiding the team to consistently meet and exceed performance targets across APAC (excluding Japan & India).

Key Responsibilities

• Own and execute the Enterprise Account strategy across APAC (excluding Japan & India), aligning to Couchbase’s go-to-market priorities and regional growth targets.
• Lead, coach, and develop a team of Senior ESR’s and ESR’s, each responsible for new logo acquisition and expansion in existing accounts.
• Manage regional revenue performance, ensuring consistent overachievement through focused planning, disciplined execution, and high-impact customer engagement.
• Partner closely with Pre-Sales Engineering, Customer Success, Marketing, SDRs, Product, and Partner teams to drive multi-threaded relationships and deal success.
• Oversee the team’s sales cycles end-to-end, providing coaching on qualification, strategy, deal progression, and execution frameworks (e.g., MEDDIC).
• Inspect and manage pipeline health, forecast accuracy, and sales activity metrics while ensuring data integrity across Salesforce and sales tools.
• Serve as an executive sponsor for high-value opportunities, reinforcing Couchbase’s value proposition with senior customer stakeholders.
• Foster a culture of performance, accountability, collaboration, and continuous development within the sales team.
• Maintain strong knowledge of the Couchbase platform and enable the team to articulate business value across cloud (SaaS) and on-premises solutions.

Preferred Qualifications

• 12+ years in enterprise software sales, including 4+ years leading teams of Enterprise Sales Representatives across multiple countries.
• Demonstrated success building and leading teams that consistently exceed revenue targets.
• Experience selling cloud, SaaS, database, or infrastructure software in competitive enterprise environments.
• Strong command of sales qualification methodologies (MEDDIC) and pipeline management discipline.
• Effective influencer and collaborator with strong internal and external executive communication skills.
• Experience co-selling with partners, hyperscalers, and system integrators.
• Analytical mindset with the ability to coach performance and adapt strategy based on insights.
• Comfortable operating in a dynamic, growth-stage environment and passionate about developing high-performing teams.
• Strong analytical, operational, and organizational leadership skills.
• Thrives in dynamic, high-growth environments and excels at building, inspiring, and scaling teams in evolving markets.
• Lead and coordinate cross-functional teams to ensure aligned execution across complex sales cycles, unified customer engagement, and consistent delivery of Couchbase’s value across APAC.
• Establish strong cross-functional operating rhythms (e.g., joint account planning, multi-stakeholder deal reviews, coordinated pipeline generation) that enable predictable execution and frictionless collaboration across all supporting team.

Benefits

• Generous Time Off Program - Flexibility to care for you and your family
• Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs *
• Financial Planning - Retirement program * and Business Travel Insurance
• Career Growth - Be valued, Create value approach
• Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
• And much more!
• Note: some programs are not applicable to all countries. Please discuss with a Couchbase recruiter to learn more.

Why Couchbase?

Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase’s mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers– all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work. We are honored to be a part of the Best Places to Work Award for the Bay Area and the UK. Couchbase offers a total rewards approach to benefits that recognizes the value you create here, so that you in turn may best serve yourself and your family.

Learn More About Couchbase

• News and Press Releases
• Couchbase Capella
• Couchbase Blog
• Investors

Disclaimer

Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Join an impact initiative group and experience the amazing feeling of Couchbase can-do culture.

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Job Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Sales and Business Development
• Industries: Software Development

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