Sales and Marketing Director

GLOBAL SCHOOL OF TECHNOLOGY & MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

An educational institution in Singapore seeks a candidate with extensive experience in education sales and marketing to drive student recruitment and business development. The ideal candidate will manage relationship with agents, oversee compliance with accrediting standards, and lead marketing campaigns to attract students. A deep understanding of the Southeast Asian market and fluency in English plus another regional language are required. Strong leadership and operational oversight will ensure recruitment goals are not just met, but exceeded.

Qualifications

• 10+ years in education sales/marketing, preferably in Southeast Asia.
• Fluency in English + 1 regional language (e.g., Mandarin, Hindi or Vietnamese).
• Proven success in managing master agent networks.

Responsibilities

• Drive market research and competitor analysis to identify trends.
• Ensure adherence to Singapore’s EDUTRUST compliance.
• Lead partnership discussions and sales pitches.
• Manage consultations with prospective students regarding programmes.

Skills

Education sales/marketing expertise

Fluent in English and one regional language

Experience in managing master agent networks

Job description

Key Duties and Responsibilities

Key Requirements:

• 10+ years in education sales/marketing, preferably in Southeast Asia.
• Fluency in English + 1 regional language (e.g., Mandarin, Hindi or Vietnamese).
• Proven success in managing master agent networks.

Strong Operational Oversight

Team Leadership:

• Able to work well with different teams ( Academic, marketing, admissions, Student Support) to ensure alignment with enrolment goals.

Compliance & Quality Assurance:

• Ensure adherence to Singapore’s EDUTRUST compliance and to the UK university partners’ accreditation standards.

Branding & Marketing

• Drive market research and competitor analysis to identify trends, student preferences, and new opportunities for growth.
• Oversee website operations, styling, information updates, and maintenance.
• Strategize, plan, and execute digital and offline marketing campaigns to attract prospective students across key markets.
• Oversee the development of marketing materials and social media posts to ensure consistent brand messaging.
• Drive events such as open houses, information sessions, and webinars to promote GSTM’s programmes.
• Evaluate marketing effectiveness and recommend improvements for future campaigns.

Business Development

• Lead partnership discussions, including sales pitches and collaboration talks.
• Identify new academic or commercial opportunities and potential markets for expansion, spearheading strategic negotiations and partnership talks with industry partners, recruitment / sales agents, and partner universities.

Student Recruitment

• Manageconsultations with prospective students to provide accurate information aboutprogrammes, admissions, and career pathways.
• Oversee end-to-end student recruitment activities including lead follow-up, application processing, and enrolment conversion tracking, ensuring that monthly and annual goals are met.
• Ensure that all marketing and recruitment messages align with regulations and institutional policies.

Document Management

• Maintain and update departmental documents, ensuringaccuracy, proper formatting, correct version control, and timely uploading into the central document management system

Sales & Enrolment

• Achieve 5% annual sales revenue growth and 5% annual student enrolment growth through new and existing programmes.
• Improve enquiry-to-enrolment conversion rates by 5% year-on-year.
• Maintain 90%+ offer-to-enrolment conversion for confirmed offers.
• Establish or renew at least 2 new external university partnerships annually.

Marketing & Events

• Deliver at least 5 major international marketing campaigns annually in key target regions.
• Organize a minimum of 6 student recruitment events per year (education fairs, info sessions, webinars).
• Ensure all marketing campaigns achieve an ROI of 120% or higher, measured by leads converted to enrolments.
• Increase qualified enquiry leads by 15% year-on-year through digital platforms and campaigns.
• Ensure 100% lead follow-up within 3 working days across all enquiry channels.

Reporting & Compliance

• Maintain 95%+ CRM accuracy for student and agent records.
• Submit monthly student recruitment and marketing reports to the Deputy CEO within agreed deadlines.
• Ensure 100% compliance with EduTrust, ERF, and institutional policies in all recruitment and marketing activities.
• Achieve 100% compliance with document governance and digital system standards, including version control, data confidentiality, access rights, and timely system updates.