Regional Marketing Manager

Quintessentially; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A premium lifestyle brand is seeking a Regional Marketing Manager to lead marketing initiatives across Singapore. This role involves localising global strategies and executing integrated campaigns while managing events and partnerships. The ideal candidate will have 4–6 years of experience in a luxury brand, strong digital marketing skills, and the ability to engage a high-net-worth audience. You will work closely with various teams and contribute to member acquisition and retention strategies.

Qualifications

• 4–6 years of marketing experience in premium/luxury lifestyle brands.
• Proven experience running integrated marketing campaigns.
• Strong digital marketing skills across multiple platforms.

Responsibilities

• Localise and execute global brand strategy in Singapore.
• Develop integrated campaigns across various marketing channels.
• Manage client-facing events and brand activations.

Skills

Integrated marketing campaigns

Event management

Exceptional copywriting

Digital marketing

Stakeholder management

Cultural awareness

Job description

We’re looking for a strategic and hands‑on Regional Marketing Manager to lead all marketing activity across Singapore. Working closely with our global marketing team and local leadership, this role is responsible for executing brand‑building and member acquisition initiatives that align with Quintessentially’s global positioning while being culturally relevant to the local market.

You’ll be a strong generalist, equally comfortable building brand awareness, managing campaigns and events, developing content, and driving commercial results through marketing channels. This is an opportunity to shape our regional presence, build relationships with influential partners, and support the delivery of exceptional member experiences.

Key responsibilities

• Localise and execute global brand and campaign strategy for Singapore and key Southeast Asian markets.
• Develop and deliver integrated campaigns across digital, social, PR, content, CRM and events.
• Manage the localisation and development of regional marketing assets in line with brand guidelines.
• Plan and oversee client-facing events, partnership activations and brand experiences.
• Craft engaging email journeys, captivating newsletters, and thoughtful post‑event touchpoints.
• Support member acquisition and retention through targeted marketing and content.
• Maintain a strong understanding of regional HNWI trends, behaviours, and cultural nuances to inform marketing activity.
• Track campaign performance and prepare regional reporting, feeding insights back into strategy.
• Collaborate with membership, partnerships and business development teams to align marketing efforts with commercial objectives.
• Manage local agencies, freelance creatives and media relationships where required.

Experience & skills

• 4–6 years’ marketing experience in a premium / luxury / lifestyle brand environment, ideally across Singapore or wider SEA.
• Proven experience running integrated marketing campaigns across multiple channels.
• Comfortable working both strategically and operationally in a lean team.
• Exceptional copywriting and content development skills.
• Experience managing events and brand activations for a high‑end audience.
• Strong digital know‑how—particularly across Google ads, paid social, email and content marketing.
• Insight‑led, results‑focused and commercially aware.
• Strong stakeholder management and interpersonal skills.
• Culturally attuned, discreet and able to communicate with a HNWI client base.

To apply, please contact :