Regional Marketing Executive, ASEAN

GMP Technologies; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading technology firm in ASEAN is looking for a Regional Marketing Executive to drive marketing initiatives across Vietnam, Malaysia, Singapore, and the Philippines. The ideal candidate will manage marketing campaigns, engage with channel partners, and track demand generation efforts. Required qualifications include a minimum of 3 years of experience, good interpersonal and digital marketing skills, and a data-driven approach. This role offers the opportunity to work with various stakeholders and travel regionally.

Qualifications

• Minimum 3 years of related working experience with regional exposure.
• Ability to work in a dynamic team environment.
• Willingness to travel regionally.

Responsibilities

• Plan and execute marketing campaigns across ASEAN.
• Coordinate regional and local marketing activities.
• Manage demand generation initiatives and track performance.
• Build relationships with internal and external stakeholders.

Skills

Interpersonal skills

Digital marketing understanding

Data driven

Job description

About the job Regional Marketing Executive, ASEAN

We are seeking a passionate and self-driven Regional ASEAN Marketing Executive to support and execute marketing initiatives (campaigns, events, programs) across Vietnam, Malaysia, Singapore, and the Philippines. This role is responsible for driving awareness, demand generation, and channel partner engagement for Server and Client marketing, working closely with target customers, OEMs, Microsoft, distributors, and channel partners.

The ideal candidate will also play a key role in strengthening ASEAN channel ecosystem enablement and partner activation through tailored co-marketing, incentive, and enablement programs. A proactive marketer with strong coordination skills, attention to detail, and the ability to manage multiple stakeholders and campaigns across markets will thrive in this role.

Job Responsibilities

• Plan, organize, and execute marketing campaigns across assigned countries for customer target accounts and channel partners.
• Coordinate regional and local marketing activities, ensuring alignment with regional marketing guidelines and business priorities.
• Manage and track demand generation initiatives including lead generation, events, and digital campaigns in collaboration with agencies and partners.
• Develop and maintain a regional marketing calendar, tracking program milestones, ROI (MQLs, SALs), and campaign effectiveness.
• Work closely with Regional Marketing, Country Sales Leads, Regional Sales Lead, and Agency Partners to drive integrated go-to-market execution.
• Build strong working relationships across internal and external stakeholders to enhance communication, visibility, and accountability in campaign execution.
• Drive company-led channel marketing programs and support partner-led joint initiatives (e.g., digital, lead gen, and reseller activation).
• Create and maintain a Channel Partner Toolkit to communicate campaign ideas, available assets, and deployment timelines.
• Facilitate and attend regular product training sessions for sales and marketing teams at key partner locations.
• Support sales incentive programs where applicable to drive engagement and performance.
• Track and report partner performance metrics (e.g., leads, deal registrations, engagement rates) to measure the success of channel campaigns.
• Gather and analyze sell-in/sell-out data, providing insights to inform marketing strategy and partner engagement.
• Monitor and prepare reports of completed marketing campaign outcomes and ROI across ASEAN markets.
• Support logistics and on-ground execution for industry events, partner floor days, and customer activities.

Job Requirements

• Min 3 years of related working experience with regional exposure
• Possess good interpersonal skills and able to work in a dynamic team
• Possess good understanding of digital marketing
• Data Driven
• Able to travel regionally

Only shortlisted candidate will be notified.

GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766

This is in partnership with the Employment and Employability Institute Pte Ltd (e2i).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to GMP Recruitment Services (S) Pte Ltds PDPA and e2is PDPA.