Regional Marketing Director, APAC

Razer; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading gaming company in Singapore is seeking a Regional Marketing Director to drive marketing strategies across the APAC region. The ideal candidate will have around 15 years of experience in marketing, preferably in the gaming or tech industry. Responsibilities include developing and executing comprehensive marketing plans, managing budgets, and collaborating with regional teams. A strong understanding of gamer psychology and excellent communication skills are essential for this role. Travel is required. Join a dynamic team at an innovative company.

Qualifications

• Approximately 15 years of marketing experience, preferably in gaming/tech or retail.
• Extensive knowledge of developing and maintaining marketing strategies.
• Strong understanding of gaming and consumer electronics trends.

Responsibilities

• Develop and execute regional marketing strategies.
• Manage communication and workflow with regional HQ marketing teams.
• Plan and execute participation in regional industry events.

Skills

Leadership

Strategic marketing

Communication skills

Market analysis

Relationship management

Tools

MS Co-pilot

Job description

Regional Marketing Director Apac • Singapore

• Objective based leadership role measured by key results : responsible for development and execution of regional marketing strategies as well as overseeing and managing daily activities.
• Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization
• Manage communication, workflow and priorities with regional HQ marketing teams
• Work closely with supporting teams regionally and globally to localize or develop product campaign assets
• Management and tracking of regional marketing budget, drive execution of marketing programs within budget and maximize ROI.
• Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment
• Communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners
• Plan and execute Razer participation in regional industry or store events
• Researches, analyzes and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
• Lead effort in market share gain in core categories.
• Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements
• Approximately 15 years or above marketing experience preferably in the gaming/ tech or retail industry
• Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives
• Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
• Well versed in marketing trends, terminology and best practices
• Willing to travel and work in a multi-national team of professionals
• Excellent verbal and written communication skills
• Good to have: Understanding of esports
• Good to have: Essential AI tools for work such as MS Co-pilot