Regional Marketing and Communication Specialist (SEA)

Gericke Pte Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global leader in powder-processing technologies is seeking a Regional Marketing and Communication Specialist in Singapore. This dynamic role combines B2B marketing, communication, and event coordination to enhance brand presence across Southeast Asia. The ideal candidate has 2-5 years of experience in industrial marketing, proficiency in digital platforms, and excellent English skills. Opportunities for travel and collaboration with industry professionals are key highlights of this position.

Benefits

Opportunities for travel

Collaboration with global teams

Long-term growth potential

Qualifications

• 2-5 years of experience in B2B marketing, industrial branding, or event coordination.
• Demonstrated experience with digital marketing and social media platforms.
• Ability to understand and communicate technical concepts effectively.
• Experience in organizing technical or industry events.
• Excellent spoken and written English.
• Willingness to travel across Southeast Asia.

Responsibilities

• Drive regional branding, outreach, and content localization.
• Develop and execute campaigns tailored to different SEA markets.
• Translate complex engineering and powder handling concepts into marketing stories.
• Create high-impact content for various digital platforms.
• Organize exhibitions, seminars, and customer events across SEA.
• Coordinate media contacts and PR activities.

Skills

B2B marketing

Digital marketing

Event coordination

Technical communication

Social media management

Content creation

Education

Degree / Diploma in Marketing, Communications, Business, or a related technical field

Tools

Canva

Adobe Creative Suite

HubSpot

Job description

About Gericke

Gericke is a Swiss-based global leader in powder-processing systems and equipment, with operations spanning across Germany, the UK, France, the US, Brazil, China, Singapore, Thailand, Indonesia, and more.

Our expertise supports a wide range of industries including food & beverage, pharmaceuticals, chemicals, minerals, and heavy industries.

Role Overview

We are seeking a Regional Marketing and Communication Specialist to strengthen Gericke’s presence across Southeast Asia. This role blends technical marketing, communications, and event coordination with both global branding standards and local cultural adaptation. It is a dynamic, hands‑on role suited for someone with industrial B2B marketing experience who thrives in both digital and face‑to‑face environments.

Key Responsibilities

Marketing & Sales Support

• Drive regional branding, outreach, and content localization.
• Develop and execute campaigns tailored to different SEA markets.
• Translate complex engineering and powder handling concepts into compelling marketing stories.
• Create high‑impact content (e.g. web content, social posts, videos).
• Manage social media and digital content (including website updates).
• Overlook CRM data quality and support lead generation.

Events & Communication

• Organize exhibitions, seminars, webinars, customer events, and on‑site visits (including venue scouting, catering, and promotion).
• Collaborate with local sales teams to increase leads and sales volume.
• Support spare part and service concept promotion.
• Moderate and gather testimonials, videos, and photos of installed systems.
• Maintain the reference project database.

Performance & PR (Non‑digital platforms)

• Coordinate media contacts and PR activities.
• Measure marketing effectiveness via KPIs and reporting.
• Ensure consistent and effective communication across digital and non‑digital platforms.
• Contribute to knowledge sharing within the Gericke Group.

Collaboration & Culture

• Work with partners and industry associations to enhance visibility.
• Maintain alignment with group marketing in Switzerland.
• Adapt messaging to fit local languages, customs, and industry norms across SEA.

Requirements

Essential

• 2–5 years of experience in B2B marketing, industrial branding, or event coordination.
• Demonstrated experience with digital marketing and social media platforms.
• Ability to understand and communicate technical concepts effectively.
• Experience in organizing technical or industry events.
• Excellent spoken and written English.
• Willingness to travel across Southeast Asia.

Preferred

• Proficiency in one or more Southeast Asian languages (e.g. Bahasa Indonesia, Thai, Vietnamese, Malay).
• Knowledge of design and marketing tools (e.g. Canva, Adobe Creative Suite, HubSpot).
• Degree / Diploma in Marketing, Communications, Business, or a related technical field.

Why Join Gericke?

• Be part of a legacy‑rich global technology leader.
• Work with passionate professionals and collaborate globally.
• Help bring advanced powder processing technologies to SEA markets.
• Enjoy opportunities for travel, innovation, and long‑term growth.