Public Relations Manager

Laroyale; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A diversified holding company is seeking an experienced Public Relations Manager to lead public relations and external communications. This role is highly visible, closely working with the leadership team to shape corporate narratives and maintain the Group's reputation across various markets. Ideal candidates should have strong EU and APAC experience, impressive media relationships, and the ability to manage communications in complex environments. This position offers significant autonomy and a competitive salary with benefits.

Benefits

Competitive salary

Benefits and performance-based incentives

Qualifications

• 5 to 8 years of experience in public relations or corporate communications.
• Proven ability to manage communications in complex environments.
• Confident working directly with senior leadership.

Responsibilities

• Develop PR strategies to strengthen corporate reputation.
• Manage relationships with media and PR agencies.
• Draft press releases and oversee media communications.

Skills

Public Relations

Communication Skills

Media Engagement

Storytelling

Project Management

Education

Bachelor’s degree in Communications or related discipline

Job description

About the Role

La Royale Group is a diversified holding company with ventures across gaming technology, fintech, marketing and real estate. The Group traces its origins to 2014 and has since evolved into a portfolio of innovative businesses united by a shared vision of reimagining digital engagement. Our goal is to set the global standard for thoughtful innovation.

At La Royale Group we don’t just invest—we build.

Public Relations Manager

We are seeking an experienced Public Relations Manager to lead Group-level and business units public relations, media engagement, executive brand management, and external communications. This is a senior, highly visible role that works closely with the Group’s Leadership Team, shaping corporate narrative, leadership visibility, and external reputation across multiple markets.

The ideal candidate brings strong European (EU) and Asia Pacific (APAC) market experience, established media and agency relationships, and a proven ability to manage executive-level communications in complex, multi-industry environments.

Key Responsibilities

• Develop and lead public relations strategies across La Royale Group and its business units to strengthen corporate reputation and market positioning
• Own and manage relationships with regional and international media, PR agencies, and key opinion leaders across EU and APAC markets
• Secure high-quality media coverage, interviews, and thought-leadership opportunities for the Group and its leadership
• Serve as the primary point of contact for media enquiries, ensuring accurate, consistent, and timely communications
• Draft and oversee press releases, media kits, briefing documents, talking points, and feature articles

Executive Brand & Thought Leadership Management

• Develop and execute executive branding strategies for the Group’s leadership team
• Shape and manage leadership narratives, messaging, and positioning across media engagements, public appearances, and strategic communications
• Prepare executive-facing materials including keynote narratives, speaker profiles, interview briefs, and media talking points
• Advise senior leadership on public communications, reputation management, and external perception across markets

Narrative Ownership & Content Alignment

• Work closely with the Social Media Manager to translate PR narratives and executive positioning into aligned social content
• Provide editorial direction, messaging guidance, and content briefs to ensure consistency across earned media, executive communications, and digital channels
• Review and approve externally facing communications where required to maintain brand integrity and coherence

  Events, Public Engagements & Visibility Initiatives

  • Lead PR planning and messaging for corporate events, strategic announcements, product launches, and investor-related activities
  • Manage media attendance, press briefings, and executive speaking opportunities linked to Group and business unit events
  • Coordinate leadership participation in conferences, panels, and public forums to maximise visibility and impact across EU and APAC
  • Monitor media coverage, public sentiment, and reputational risks, providing insights and mitigation strategies where necessary

  Who We’re Looking For

  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related discipline
  • 5 to 8 years of experience in public relations, corporate communications, or brand communications, gained in agency and/or in-house environments
  • Proven experience managing PR and media engagement across European (EU) and Asia-Pacific (APAC) markets, with established media and PR agency relationships
  • Exceptional writing, storytelling, and editorial skills, with the ability to tailor messaging across audiences and markets
  • Demonstrated ability to manage complex narratives in multi-industry or fast-evolving organisations
  • Confident working directly with senior leadership, with high levels of discretion, professionalism, and sound judgment
  • Strong project management and stakeholder engagement skills, with the ability to operate independently and manage multiple priorities

  What You’ll Gain

  • A senior, high-impact role shaping Group-level and business unit reputation, visibility, and leadership narrative
  • Direct exposure to the Group’s Leadership Team, contributing to strategic communications and decision-making
  • The opportunity to work across diverse industries and international markets, including EU and APAC
  • A role with significant autonomy, influence, and visibility within a growing, multi-industry organisation
  • Competitive salary, benefits, and performance-based incentives