Program Sales Manager

123GLOBAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading sports organization in Singapore seeks a Program Sales Manager to expand a new basketball league. Responsibilities include business development, marketing, and player recruitment. The ideal candidate has a passion for basketball, strong entrepreneurial skills, and experience in sports management. This role involves community engagement and collaboration with local organizations to drive participation and revenue.

Qualifications

• Experience in business development, sales, or sports management is preferred.
• Ability to manage multiple responsibilities in a fast-paced startup environment.
• Fluency in English is required.

Responsibilities

• Contribute to strategic planning for expanding basketball league programs.
• Recruit junior players into paid programs.
• Identify partnerships with businesses and sponsors.

Skills

Entrepreneurial mindset

Knowledge of basketball rules

Networking skills

Marketing experience

Problem-solving skills

Event planning

Job description

The Program Sales Manager (Singapore) will play a key role in growing a new basketball league and programs in Singapore. This individual will be responsible for business development, marketing, team recruitment, sponsorship acquisition, and operational management with a primary focus on player recruitment. The ideal candidate is a self-starter with a passion for basketball, strong entrepreneurial skills, and experience in sports management, business development, or event organization.

Business Development & Growth

• Contribute and support a strategic plan to establish and expand the basketball league programs across Singapore.
• Recruit junior players into paid programs.
• Identify and secure partnerships with local businesses, sponsors, and community organizations to drive revenue.
• Build relationships with schools, universities, sports complexes, and community centres for league venues.
• Research and analyze market trends to optimize league offerings and attract more participants.

Marketing & Brand Development

• Work with the marketing team to create campaigns (social media, email, community outreach) to attract players, teams, and fans.
• Organize promotional events, tryouts, open gyms, and community engagement activities to generate excitement.

Community & Player Engagement

• Build strong relationships with basketball organizations and stakeholders across Singapore.

Qualifications & Skills

• Entrepreneurial mindset with experience in business development, sales, or sports management.
• Strong knowledge of basketball rules, league operations, and competitive structures.
• Excellent networking, negotiation, and relationship-building skills.
• Strong experience in marketing, sponsorship sales, and social media management.
• Ability to manage multiple responsibilities in a fast-paced startup environment.
• Strong problem-solving skills and ability to handle on-site issues.
• Proficiency in event planning, budgeting, and sponsorship acquisition.
• Willingness to work evenings and weekends to support league operations.

Preferred Qualifications

• Background in one or more of the following - sales, marketing, sponsorship, fundraising, or community engagement.
• Familiarity with sports management software and digital marketing tools.
• Fluency in English is required.

How to Apply

• Interested candidates should submit their resume and a cover letter via the SEAJBL website link: seajbl.com/about/employment/