Product Marketing Specialist - B2B Content

Black Shamrock - A Virtuos Studio; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading game development company in Singapore is seeking a highly organized Content Marketing Specialist to create impactful B2B content that promotes their services and showcases projects. The role involves collaboration with global teams, developing marketing materials, and storytelling to drive client engagement. Candidates should have a degree in Marketing or related field, plus 5-7 years of relevant experience in content marketing, preferably within gaming or technology. This position offers a hybrid working arrangement enhancing flexibility while meeting team objectives.

Benefits

Comprehensive medical healthcare

Career mobility opportunities

Access to learning opportunities

Qualifications

• 5-7 years of experience in content marketing, preferably in gaming or tech.
• Strong storytelling ability with experience in creating B2B content.
• Proficient in managing multiple priorities and projects effectively.

Responsibilities

• Create diverse B2B marketing content including case studies and social media posts.
• Develop project-focused stories to highlight game development impact.
• Manage projects and maintain records of game releases.

Skills

Content marketing

B2B marketing

Communication

Storytelling

Organizational skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Microsoft Office (Excel, PowerPoint, Word, SharePoint)

Job description

PLAY, GROW and WIN

To be a part of Virtuos means to be a creator.

At Virtuos, we harness the latest technologies to make games better and more immersive than ever before. That is why we pride ourselves in constantly pushing the boundaries of possibility since our founding in 2004.

Virtuosi is a team of experts - people who have come together to share their mutual passion for making and playing games. People with the same enthusiasm for exploring new ideas and the constant drive to excel in their field. People who believe in earning success through dedication.

At Virtuos, we are at the forefront of gaming, creating exciting new experiences daily. Join us to Play, Grow and Win - together.

ABOUT THE POSITION

Virtuos is seeking a highly organized, proactive, and skilled Content Marketing Specialist to assist our Content Marketing team.

This role involves creating compelling, B2B and sales enablement content that promotes our services, showcases our projects, and supports business development through impactful storytelling.

The ideal candidate is a confident communicator with a strong grasp of the gaming and technology industries, capable of crafting service- and product-related content that resonates with both internal and external audiences across multiple channels.

As part of a global Content Marketing team, this role requires effective collaboration across time zones to ensure alignment and timely project delivery.

The position offers a hybrid working arrangement, combining remote work with on-site collaboration as needed, supporting both flexibility and team connectivity.

RESPONSIBILITIES

• Create and produce diverse B2B marketing content including case studies, pitch decks, social media posts, event materials, videos, website articles, and other sales enablement collateral that highlight Virtuos' services and capabilities.
• Develop project- and product-focused stories that demonstrate the impact and innovation behind Virtuos' work in game development and art production.
• Partner with Production, Business Development, and other internal teams to translate complex service offerings into clear, engaging narratives that drive awareness and client interest.
• Manage and track featured game projects that best showcase Virtuos' expertise, maintaining accurate and up-to-date records of upcoming game releases and marketing approvals.
• Refresh and optimize existing marketing content to ensure accuracy, relevance, and alignment with business objectives.
• Prepare client-facing materials for review and approval, ensuring compliance with confidentiality agreements and company policies.
• Adapt messaging and tone effectively across different platforms and channels - from digital campaigns to presentations and thought leadership pieces.
• Execute content projects independently with minimal supervision, demonstrating strong initiative and creative problem-solving skills.
• Handle confidential and NDA-protected materials with professionalism and discretion.
• Think creatively beyond briefs to develop purposeful content that aligns with strategic marketing and sales goals.

QUALIFICATIONS

• A bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• 5-7 years of professional experience in content marketing, B2B marketing, or product marketing, ideally within the gaming, technology, or creative services sectors.
• Proven track record of creating sales enablement and B2B content such as service spotlights, case studies, and project features.
• Strong storytelling ability with experience crafting content that bridges creative, technical, and commercial perspectives.
• Proficiency with Microsoft Office tools including Excel, PowerPoint, Word, and SharePoint.
• Fluent in written and spoken English with excellent communication and copywriting skills.
• Strong organizational skills with the ability to manage multiple priorities and projects effectively.
• Ability to work independently and take ownership of deliverables.
• Familiarity with the gaming industry, including awareness of new releases, trends, and key players.
• Experience working with confidential and NDA-protected content.
• Comfortable collaborating with cross-functional, global teams.
• High attention to detail and commitment to delivering high-quality, brand-consistent content.

Desirable:

• Experience with content management systems, marketing automation tools, or CRM platforms.
• Background in project management or content strategy.
• Passion for gaming, game development, and the evolving tech landscape.
• Understanding of B2B marketing funnels and multi‑channel engagement strategies.

ABOUT US

Founded in 2004, Virtuos is one of the largest independent video game development companies. We are headquartered in Singapore with offices in Asia, Europe, and North America. Specializing in full-cycle game development and art production, we have delivered high-quality content for more than 1,500 console, PC, and mobile games. Our clients include 23 of the top 25 gaming companies worldwide.

About Our Team

Virtuos first set foot in Singapore in 2018, establishing our new head office at the One-North technology park located just a few minutes away from the city center.

Virtuos Singapore is home to several skilled executives and engineers who support our studios globally. Many of our corporate departments are located here, as well as our new R&D center, dedicated to developing new tools and techniques that allow our global studios to remain at the cutting edge of technology.

As Virtuos continues to grow globally, our headquarters is constantly looking out for new and experienced talent to support our studios as they work on upcoming blockbuster titles.

WHAT WE OFFER

• The headquarters of Virtuos: play an active role in the future of the company
• Be a part of the R&D center and work with cutting edge technology for gaming
• Group outings and activities
• Comprehensive medical healthcare provided for all staff
• Relocation support
• Career and international mobility opportunities with Virtuos Internal Mobility Program
• Access to various in‑house and external learning opportunities

People matter. Diverse opinions and experiences matter. At Virtuos, our talented teams are the cornerstone of our success, and we recognize that fostering and advocating for inclusivity is at the center of what we do best - we make games better, together. Virtuos is proud to be an equal opportunity employer that embraces diversity of thought, expression, culture, and backgrounds.