Product Marketing Manager (GSA & Career, Crimson Education)

Crimson Education; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading educational consultancy in Singapore seeks a Product Marketing Manager to oversee integrated marketing campaigns for their Graduate School Admissions and Career Builder programs. This role requires strong experience in multi-channel campaign creation and collaboration with sales and design teams. The successful candidate will be responsible for crafting high-converting assets and optimizing performance across various channels, aiming to enhance enrollment for top MBA programs.

Benefits

Flexible working environment

Individual training budget

Psychologist on staff for support

Qualifications

• 3+ years of experience in multi-channel campaign creation.
• Proven ability to create high-performing campaign assets.
• Strong copywriting instincts with fast execution.

Responsibilities

• Lead integrated marketing campaigns for GSA and Career Builder.
• Collaborate with local teams for campaign adaptability.
• Monitor and analyze campaign results for optimization.

Skills

Multi-channel campaign creation

Strong copywriting

Performance marketing collaboration

High-performing campaign asset creation

Tools

GA4

Looker

Tableau

Job description

Crimson Education is a global leader in college admissions, education technology, and student success. With over 1,330 Ivy League offers and 2,140 to the US Top 15, Crimson is the most successful college admissions consultancy in the world. Over the past decade, we’ve grown from a three-person startup to 500+ full-time staff, supported by 2,500+ experts helping students gain admission to top universities including the Ivy League and Oxbridge.

Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we were also recently featured on the front page of the Wall Street Journal.

Crimson’s Graduate School Admissions (GSA) and Career Builder products are specialized programs designed for early- to mid-career professionals. These services support individuals looking to gain admission to top global MBAs and Master’s programs, or pivot into new careers.

Role Overview

We’re looking for a hands‑on, high‑ownership product marketing manager to lead integrated marketing campaigns for Crimson’s Graduate School Admissions (GSA) and Career Builder product lines.

This is a role for someone who loves building and launching campaigns from scratch — from copy to creative to calendar. You’ll plan campaigns, create assets, and collaborate with our performance and design teams to drive leads and revenue. You’ll also work closely with sales, product, and local markets to ensure our messaging and campaigns resonate globally and generate new leads.

You’ll report to the Head of Enrichment Marketing and work closely with the Product GM to align on positioning, priorities, and strategic direction.

Plan & Execute Campaigns

• Understand audience segments and craft messaging that speaks to their goals and pain points
• Ideate and launch can’t‑miss campaigns — we’re looking for fresh thinking, speed, and relentless execution
• Choose the right channels to reach your target audience — including search, paid social, email, partnerships, and more
• Collaborate with local market teams to adapt campaigns to regional context and learner profiles
• Explore partnerships, collaborations, and non‑obvious channels to put GSA top‑of‑mind for ambitious professionals
• Align with product and sales teams on offers, timing, and messaging
• Brief and collaborate with the Performance Marketing team to launch and track paid campaigns

Create Campaign Assets & Content

• Maintain a clear content calendar and version control across all campaign types
• Draft high‑converting copy, and create structured campaign folders with assets, UTM links, and messaging docs
• Lead content development for webinars, ebooks, testimonials, and case studies
• Manage creative briefing and review with designers — ensuring speed, clarity, and brand alignment

Analyze & Optimize

Monitor campaign results : FTA leads, CPL, MQL-to-SQL, ROAS

• Identify and act on underperformance : refresh copy, test formats, re‑target audiences
• Maintain structured tracking via GA4, Looker / Tableau, and CRM systems
• Report key learnings and recommendations in a clear, actionable format
• Aim to scale the product and hire support after 6 months of consistent performance

Key Outcomes (KPIs)

• MQL-to-SQL conversion rates
• FTA leads generated, by campaign and channel
• ROI and cost per lead (CPL) against benchmarks
• Webinar Registrations → SQL
• Campaign velocity — on‑time delivery, iteration, and reporting

What you’ll bring

• 3+ years of end-to-end multi-channel campaign creation — including copy, creative, and channel strategy
• Proven ability to create high-performing campaign assets : landing pages, emails, ad copy, webinar invites, etc.
• Comfortable working with performance marketers, designers, and product / sales
• Strong copywriting instincts and ability to turn insight into action fast
• Experience in education, coaching, admissions, or B2C lead-gen funnels preferred

Nice to have

• Experience marketing to MBA / Master’s / early-career professionals
• Background in content, paid social strategy, or webinar production
• Experience across the US market
• Experience with GA4, Looker, or other reporting dashboards
• Privacy know-how.

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions / role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!

Psychologist on staff

Insightful fireside chats and workshops to help support our high-performing and ambitious team

Radical Candor is a feedback approach we live by

We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!