Product Marketing Lead, Corporates

PowerToFly; Singapore; Hybrid; SGD 90,000 - 120,000; Full time

Job summary

A leading information service provider is seeking a Product Marketing Manager based in Singapore. This role involves developing go-to-market strategies for B2B products, creating compelling messaging, and understanding market trends. Ideal candidates will have at least 8 years of product marketing experience, a strong grasp of the technology sector, and excellent communication skills. The company offers a hybrid work model, competitive benefits, and a commitment to fostering career growth and work-life balance.

Benefits

Hybrid work model

Flexible vacation

Career development opportunities

Comprehensive benefit plans

Qualifications

• Minimum of 8 years of experience in product marketing, marketing, or sales.
• Exposure to Enterprise B2B SaaS and/or professional services.
• Strong project management capabilities.

Responsibilities

• Develop and implement comprehensive go-to-market plans.
• Create product positioning and messaging.
• Conduct market research to understand customer needs.

Skills

Strategic thinking

Project management

Market research

Communication skills

Education

Bachelor's degree in marketing or business

Job description

Thomson Reuters is looking for a talented and driven Product Marketing Manager to join our dynamic team that focuses on driving growth in our Corporate B2B software product portfolio. In this critical role, you will be responsible for developing and executing go-to-market strategies, creating compelling product positioning and messaging, and managing activity to drive product adoption and revenue growth. This role requires strategic thinking, an understanding of market trends, customer needs, and competitive landscapes.

Based in Singapore, your creativity, strategic thinking, and deep understanding of market trends will be essential in positioning our products competitively and driving business success. If you have a passion for driving winning across all go-to-market channels, and a record of driving revenue growth in a B2B SaaS business, then we would be excited to hear from you.

About the Role

In this opportunity as Product Marketing Lead, you will partner with our Corporate Software team to:

• Develop and implement comprehensive go-to-market plans for new product launches and feature releases in close cross-functional alignment with Sales, Marketing Segment and other go-to-market enablement functions.
• Create product positioning and messaging that differentiates products in the market and develop sales enablement materials, including product collateral, presentations, and competitive analysis.
• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Use insights to inform product development, marketing strategies and campaigns to drive product awareness, demand generation and customer engagements.
• Develop sales enablement materials, including product collateral, presentations, and competitive analysis.
• Build and maintain strong relationships with global counterparts for alignment and leverage assets and message.
• Gather feedback from the sales team to continuously improve product positioning and inform marketing efforts.

About You

You are a fit for the role of Product Marketing Lead if your background includes:

• Minimum of 8 years of experience in product marketing, marketing, or sales preferably in the technology or information industry.
• Exposure to the Enterprise B2B Software-as-a-Service and/or professional services sector preferred.
• Strong understanding of executing and managing customer and market research, and competitive analysis processes.
• Proven experience in developing and executing go-to-market strategies targeting multinational corporations within Asia is a plus.
• Excellent written and verbal communication skills with demonstrated application across strategy, positioning and messaging, and channel enablement.
• Strong project and matrix management capabilities.
• Bachelor’s degree in marketing, business, or a field related to the target market.

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role). This ensures a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills‑first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI‑enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro‑bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real‑World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

Learn more on how to protect yourself from fraudulent job postings here.