PR and Events Manager

the LEGO Group; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A global toy company is seeking a PR & Events specialist in Singapore. This role focuses on enhancing brand awareness and engagement through impactful events and media partnerships across Singapore and Malaysia. The ideal candidate will have solid PR experience and a strong grasp of the retail environment. Join us to leverage your skills in a dynamic role that influences brand engagement and consumer growth.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Qualifications

• Solid experience in PR, events, partnerships, or integrated marketing is essential.
• Strong understanding of the retail environment and omnichannel marketing.
• Ability to manage agencies, media, and partners effectively.

Responsibilities

• Drive brand awareness and engagement in Singapore and Malaysia.
• Develop effective PR communication plans for various activations.
• Lead event planning linked to brand activation calendars.

Skills

Solid experience in PR, events, partnerships, or integrated marketing

Strong understanding of the retail environment and omnichannel marketing

Proven track record in managing agencies, media, and partners

Experience in delivering high-impact events and brand activations

Strong commercial acumen

Strong collaboration skills

Job description

Job Description

Ready to think beyond the bricks and create buzz for a global icon? We’re looking for a dynamic PR & Events specialist with a proven ability to generate impactful coverage, execute standout product launches and events, and cultivate strong media and influencer partnerships — all with the goal of inspiring more kids and accelerating consumer growth. This is an outstanding opportunity to amplify the LEGO® brand across Singapore and Malaysia by driving excitement, engagement, and top‑of‑mind awareness among consumers and shoppers!

No relocation assistance is offered for this position.

Core Responsibilities

• Drive top of mind awareness for the LEGO® brand via enhancing buzz and engagement among target consumers and shoppers across Singapore and Malaysia markets
• Develop strong and effective PR communication plan including innovative ideas at affordable cost for various activations e.g. consumer events, product launches, social occasions
• Lead event planning closely linked to the aligned brand activation calendar to maximize consumers sales and PR
• Manage external PR/activation agency, and execute PR plan including press releases, story pitching, media kits in joint collaboration with the agency
• Build strong relations with mainstream media, influencers (across different passion points) and other key external partners
• Lead crisis management, corporate PR and represent LEGO at media/partner events

Critical Metrics would be

• Quality, reach, and impact of earned media coverage
• Event performance against footfall, engagement, PR value, and sales KPIs
• Strength and effectiveness of partnerships and collaborations
• On‑time, on‑budget delivery of initiatives
• Strong internal and external stakeholder satisfaction

Play your part in our team succeeding

This role is in Singapore, Malaysia, Travel Retail APAC business unit (SMTR BU). Overall focus is to accelerate business growth via recruiting and retaining kids and adults consumers.

This role is part of the BU marketing organization, which includes Brand Marketing, Digital Marketing, Trade Marketing, PR & Events – all reporting to the Marketing Director for the BU.

Do you have what it takes?

• Solid experience in PR, events, partnerships, or integrated marketing (retail, lifestyle, FMCG, or consumer brands preferred)
• Strong understanding of the retail environment and omnichannel marketing
• Proven track record in managing agencies, media, and partners
• Experience in delivering high-impact events and brand activations
• Strong commercial acumen with the ability to translate brand initiatives into measurable business outcomes.
• Ability to own and lead crisis management and crisis communications for the brand
• Strong collaborator and able to work across various functions and external partners

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real.

Join the LEGO® team today.