[PERM] Sales Manager (Horeca)

GMP Group HQ; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading FMCG company in Singapore is seeking a Sales Manager to drive revenue growth through effective sales strategies and team management. The role requires at least 8 years of experience in the FMCG industry, strong capabilities in market analysis, and proven success in managing sales teams. You will be responsible for developing detailed sales plans and nurturing key customer relationships to expand market reach. The ideal candidate will possess strong leadership skills and a keen understanding of sales performance metrics.

Qualifications

• Minimum 8 years of relevant experience in the FMCG industry.
• Proven ability to implement effective sales methodologies.
• Strong experience in analyzing market demand and sales channels.

Responsibilities

• Develop and execute sales strategies aligned with customer segments.
• Track sales channels and market trends to identify opportunities.
• Lead and manage sales team members to achieve objectives.

Skills

Sales strategy development

Market analysis

Lead generation

Customer relationship management

Budget management

Team leadership

Education

Diploma or Bachelor's Degree

Tools

CRM systems

Job description

Responsibilities

• Develop and execute sales strategies aligned with defined customer segments.
• Prepare detailed sales plans based on market analysis and buyer behavior.
• Track sales channels, competitor activities, and market trends to identify opportunities.
• Evaluate sales performance, diagnose gaps, and recommend corrective actions.
• Generate and nurture leads through strategic networking and outreach initiatives.
• Design and implement plans to attract new customers and expand market reach.
• Strengthen customer acquisition and retention through targeted sales initiatives.
• Assess customer needs and deliver tailored sales proposals and solutions.
• Proactively address client concerns and resolve issues to ensure satisfaction.
• Maintain close follow-ups with key accounts to close deals and secure timely payments.
• Establish and manage structured customer relationship programs.
• Leverage customer feedback and market insights to support product and service improvements.
• Use data-driven analysis to enhance customer loyalty and long-term retention.
• Respond promptly and effectively to customer issues and escalations.
• Lead and manage sales team members to achieve departmental objectives.
• Plan, monitor, and control the department’s budget.
• Train, coach, and evaluate team performance on an ongoing basis.
• Oversee recruitment, onboarding, and retention of sales personnel.
• Review and optimize internal workflows and processes for greater efficiency.
• Carry out additional duties as assigned by management.

Requirements

• Minimum Polytechnic Diploma or Bachelor’s Degree (or equivalent qualification).
• At least 8 years of relevant working experience in the FMCG industry.
• Proven ability to design and implement effective sales methodologies to drive revenue growth.
• Strong experience in monitoring sales channels and analyzing competitors and market demand.
• Skilled in evaluating sales performance metrics and customer feedback to identify trends and improvement opportunities.
• Hands-on experience with CRM systems for managing customer relationships and tracking sales activities.
• Demonstrated ability to develop targeted sales plans for specific customer segments.
• Proven capability in managing and allocating departmental budgets efficiently.
• Proficient in preparing sales reports, forecasts, and proposals.
• Strong people management skills, including assessing team needs, training, coaching, and performance evaluation.

Please state your availability, current and expected salary in the resume.

We regret that only shortlisted candidates will be notified.

GMP Technologies (S) Pte Ltd | EA Licence: 11C3793 | Eddie Tang | Registration No: R1221129

By applying for this role, you consent to GMP Recruitment Services (S) Pte Ltd’s PDPA ande2i’s PDPA.