Performance Marketing Specialist | Up to $3,000 - $3,600 Basic + PB

Recruit Now; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A digital marketing recruitment firm is seeking a Performance Marketing Specialist to manage paid campaigns on Facebook and Google Ads. The ideal candidate has 2-3 years of experience in a DTC e-commerce setting and strong Shopify proficiency. Responsibilities include optimizing campaign performance, designing ad creatives, and collaborating with cross-functional teams. Competitive salary package offered and a standard work week.

Qualifications

• 2–3 years hands-on experience managing Facebook and Google Ads campaigns.
• Strong proficiency in using Shopify for ad performance.

Responsibilities

• Plan, execute, and optimise paid campaigns on Facebook and Google Ads.
• Design high-converting ad creatives in static and video formats.
• Monitor campaign performance and adjust strategies to meet KPIs.
• Manage Shopify backend elements affecting ad performance.
• Conduct A/B tests on creatives, audiences, and landing pages.

Skills

Facebook Ads

Google Ads

Shopify

A/B testing

Google Analytics

Education

Bachelor’s degree in Marketing, Digital Media, Communications, or related field

Tools

Meta Business Suite

Job description

Performance Marketing Specialist | Up to $3,000 - $3,600 Basic + PB

5 days work week | 9am - 6pm

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
• Design and develop engaging, high-converting ad creatives — both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
• Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
• Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
• Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.
• Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
• Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.
• Stay current on digital advertising trends, creative best practices, and platform algorithm updates.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 2–3 years of hands‑on experience managing Facebook and Google Ads campaigns, preferably in a DTC e‑commerce setting.
• Strong proficiency in Shopify, with working knowledge of how product catalog, landing pages, and tracking setups impact ad performance.