Performance Marketing Associate

BarberBoss Group Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading personal care brand in Singapore seeks a Performance Marketing Associate to manage and optimise PPC campaigns on Amazon. The ideal candidate will have 1–3 years of experience, preferably in online advertising, and will be responsible for increasing visibility and profitability across EU marketplaces. The role offers a competitive salary ranging from S$3,500 to S$4,000 plus benefits including annual leave and a wellness stipend.

Benefits

Annual dental check

Learning credits

Wellness stipend

Training in multi-channel performance marketing

Qualifications

• 1–3 years of hands-on PPC experience on Amazon Ads or Google/Meta Ads.
• Experience analysing advertising reports and turning data into actionable insights.
• Familiarity with keyword research and campaign optimisation.

Responsibilities

• Plan, launch and manage Amazon PPC campaigns.
• Optimise budgets, bids, and targeting daily.
• Analyze keyword and ASIN performance for opportunities.
• Collaborate with content and product teams.
• Prepare weekly performance reports with insights.
• Stay updated with Amazon Ads trends.

Skills

PPC experience

Keyword research

Data-driven decision making

Analytical skills

Tools

Amazon Ads Console

Excel

Google Sheets

Helium10

Jungle Scout

Job description

About BarberBoss

BarberBoss is a British challenger brand in personal care, founded in 2020. We design “affordable premium” grooming, oral care and hair‑styling products for men, women, and pets — selling across 10 European markets including the UK.

We run with a startup mindset — a small, flat team, weekly all‑hands, and an AI‑first approach that helps us decide fast and execute precisely. As one of the few direct suppliers to Amazon in our category (Amazon Vendor), we launch 30–50 new SKUs each quarter, with an obsessive focus on performance and customer experience.

We’re also the Official Sleeve Sponsor & Shaving Partner of West Bromwich Albion, now entering our third consecutive season.

Our Singapore office is the bridge between our European marketing team and our Asia‑based supply chain — where Western brand‑building meets Eastern manufacturing and execution.

Your Role

You’ll own and optimise BarberBoss’s Amazon PPC advertising performance, helping us grow visibility, conversion, and profitability across all EU marketplaces.

You’ll also support the expansion of our paid marketing efforts across Meta, Google, and SEO, building a unified performance marketing foundation for the brand.

What you’ll do

• Plan, launch and manage Amazon PPC campaigns (Sponsored Products, Brands, and Display).
• Optimise budgets, bids, and targeting daily to maximise ROAS and control ACOS.
• Analyse keyword and ASIN performance — identify winning search terms, negatives, and opportunities to scale.
• Build campaign structures that support keyword harvesting and product lifecycle goals (auto → phrase → exact).
• Collaborate with the content and product teams to improve listing conversion and creative based on ad data.
• Prepare weekly performance reports with insights and next‑step actions.
• Extend PPC learnings to Meta/Google Ads and assist in developing brand awareness and marketing strategies.
• Stay updated with Amazon Ads trends, algorithm changes, and competitor tactics to keep BarberBoss ahead.

What you’ll bring

Experience:

• 1–3 years of hands‑on PPC experience on Amazon Ads, or strong proven experience managing Google/Meta Ads with a data‑driven approach (proven track record of digital amplification and managing a performance marketing budget is required).
• Comfortable with keyword research, bid management, negative keyword strategy, and campaign optimisation.
• Experience analysing advertising reports and turning data into actionable insights.

Tools:

• Familiarity with Amazon Ads Console, Brand Analytics, Search Term Reports, and keyword research tools (Helium10, Jungle Scout, etc.)
• Comfortable with Excel/Google Sheets (pivot tables, lookups, data cleaning).

Traits: Analytical, detail‑oriented, and proactive. You test, iterate, and scale what works.

Languages: English required; Mandarin a plus (for reading competitor listings and liaising with CN teammates).

Right to Work: Already based in Singapore with valid work authorisation.

What you’ll get

• Compensation: S$3,500–S$4,000 base + CPF (for SG/PR) + discretionary bonus
• Leave: 15 days annual leave
• Work setup: one‑north office
• Perks: Annual dental check, learning credits (books/course/skills), wellness stipend
• Growth: Direct exposure to UK HQ and EU markets; training in Amazon Ads, SEO, and multi‑channel performance marketing

Hiring Process

1. Application screen
2. Initial virtual interview with SG hiring manager
3. PPC practical task + In‑person interview/task debrief
4. Final interview with UK team

How to Apply

Interests expressed on platform are not considered an application. As a reminder, we are not able to provide sponsorship and will automatically decline if you do not have the right to work in Singapore.

If you’re serious about performance marketing and want to help a fast‑growing brand scale globally, please email us at [e-mail] with:

CV

Cover letter - why you, why BarberBoss, how you personally contributed to building a brand (hands‑on execution, not supervision) and the outcome (what changed, what moved). and the results you achieved and how can you thrive in a startup environment

Subject line: Performance Marketing Associate (SG) – Your Name

We will review and respond to all applications made via email.