Part-Time Marketing Strategy Manager / Assistant Manager (AI Product)

WILD DYNASTY PTE. LTD.; Singapore; Hybrid; SGD 20,000 - 60,000; Full time

Job summary

A Singapore-based startup is seeking a Marketing Strategy Manager / Assistant Manager to shape go-to-market plans for a new AI product. This role involves developing marketing strategies, overseeing digital campaigns, and enhancing brand reputation. Ideal candidates have 4–7 years of marketing experience, especially in tech or SaaS, and must have strong skills in brand building and communication. The position requires an independent and proactive approach, with some days in the office each week.

Qualifications

• 4–7 years of relevant marketing experience in B2C or B2B sectors.
• Proven experience in brand reputation management.
• Strong skills in marketing strategy and campaign planning.

Responsibilities

• Develop and execute marketing strategies for the new AI product.
• Build and strengthen the brand image in the market.
• Plan and oversee digital marketing campaigns.
• Conduct market and competitor research for strategy refinement.
• Monitor brand feedback and suggest actions for reputation enhancement.
• Track and report on key marketing metrics.

Skills

Marketing strategy development

Brand building

Digital campaigns

Market research

Data analysis

Communication skills

Job description

We are a Singapore-based startup preparing to launch a new AI product, and we’re looking for a hands‑on Marketing Strategy Manager / Assistant Manager to shape our go-to-market plans and build a strong brand presence.

Key Responsibilities

• Develop and execute marketing strategies for our AI product (positioning, target audience, messaging).
• Build and strengthen the brand image and reputation in the market (brand story, brand voice, consistency across channels).
• Plan and oversee digital campaigns (social media, email, content, basic performance marketing) to drive awareness and credibility.
• Conduct market and competitor research to identify opportunities and refine strategy.
• Monitor brand-related feedback (social channels, communities, reviews) and suggest actions to protect and enhance brand reputation.
• Track and report key marketing metrics (awareness, leads, conversions, campaign performance).

Requirements

• 4–7 years of relevant marketing experience (B2C or B2B; tech / SaaS / AI experience is a plus).
• Proven experience in brand building / brand reputation management (for a product, startup or business line).
• Strong in marketing strategy, positioning, and campaign planning.
• Comfortable working in a startup environment: independent, proactive, and execution focused.
• Good written and verbal communication skills in English.
• Able to be in the office 2–3 days per week.