Fei Siong Group is a fast-growing food & beverage company with an expanding footprint across Asia. We are seeking a hands-on, strategic, and execution-oriented Operations Manager to lead and support our business expansion in Malaysia.
This role is ideal for a strong operator with deep F&B/QSR experience, proven success in managing multi-store operations, and the capability to build ground-up operational frameworks in a new market. The successful candidate will oversee outlet performance, people leadership, operational standards, and new-store launch activities, while working closely with Singapore HQ to ensure brand alignment and business growth.
Key Responsibilities
1. Multi-Outlet Operations Leadership
- Lead day-to-day operations across multiple outlets to achieve consistency, efficiency, and strong service standards.
- Drive operational discipline through SOP compliance, food safety standards, and daily performance monitoring.
- Conduct regular outlet visits to review operations, customer experience, and brand execution.
2. Malaysia Market Expansion & New Store Openings
- Support market-entry strategy and oversee the operational rollout of new outlets.
- Coordinate manpower planning, recruitment support, training, and operational readiness for all new store launches.
- Work with HQ teams on fit-out progress, procurement, equipment testing, and pre-opening checks.
3. P&L and Business Performance
- Assist in managing outlet-level P&L performance including sales, labour cost, food cost, and controllables.
- Implement cost-optimisation initiatives while driving revenue and profitability.
- Monitor operational KPIs, analyse variances, and recommend corrective actions.
4. People Leadership & Capability Building
- Lead, mentor, and develop Outlet Managers and Supervisors to strengthen operational capability.
- Build a strong pipeline for key operational roles through continuous coaching and performance management.
- Foster a high-performance culture with focus on accountability, teamwork, and service excellence.
5. Cross-Functional Collaboration
- Work closely with Singapore HQ teams including Operations, HR, Marketing, Finance, and Supply Chain.
- Ensure Malaysia operations are aligned with group strategy, brand standards, and operational goals.
- Manage regulatory, licensing, and compliance matters in collaboration with local authorities.
Requirements
- Minimum 5–8 years of operations management experience in F&B, QSR, casual dining, or retail chains.
- Proven track record in multi-site operations, manpower planning, and store performance management.
- Strong operational discipline with a hands‑on approach and ability to work in a fast‑paced environment.
- Experience supporting new market expansion or new store openings is a strong advantage.
- Excellent leadership, communication, and stakeholder management skills.
- Strong analytical capability in reviewing KPIs, cost structures, and performance metrics.
- Willing to travel between Malaysia and Singapore as required.
Why Join Us
- Be part of a high-growth expansion initiative in a new market.
- Lead multi-outlet operations with strong visibility and impact.
- Opportunity to develop into a senior regional operations role.
- Work in a dynamic, entrepreneurial environment that values innovation and execution excellence.