Online Marketing Executive

Premier Fiduciary Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Singapore is seeking an Online Marketing Specialist to develop strategies and manage campaigns for hospitality and corporate platforms. Candidates should have experience with SEO, digital marketing tools, and strong analytical capabilities. This role offers opportunities to work with a dynamic team and engaging content across various channels.

Qualifications

• Experience in digital and content marketing strategies.
• Proficient in SEO and online advertising tools.
• Ability to analyze data to inform marketing decisions.

Responsibilities

• Develop comprehensive marketing strategies tailored to client needs.
• Manage social media accounts and engage with audiences.
• Create and manage content for diverse platforms.

Skills

Search Engine Optimization (SEO)

Social Media Marketing

Digital Marketing

Content Marketing

Analytics and Performance Reporting

Tools

Salesforce

HubSpot

Mailchimp

Hootsuite

SEMrush

Canva

Job description

Online Marketing: Work with a team of marketing specialists to produce internal and external online marketing content to drive traffic to hospitality websites in Europe and corporate service provider in Asia, along with other B2B and B2C websites. The ideal candidate will handle:

Key Responsibilities

1. Strategic Market Planning

   Development of comprehensive marketing strategies tailored to client needs.

2. Brand Development

   Creation and management of brand identity, including logos, messaging, and positioning.

3. Write Press Releases and Public Relations Outreach, and Update Website Content
4. Digital Marketing
   • Search Engine Optimization (SEO): Improving website visibility on search engines.
   • Pay-Per-Click Advertising (PPC): Managing targeted ad campaigns on platforms like Google Ads.
   • Social Media Marketing: Creating and managing campaigns across social media platforms.
   • Email Marketing: Designing and executing email campaigns to engage clients and prospects.
5. Content Marketing

   Production of blogs, articles, videos, and infographics to attract and engage audiences.

6. Website Development and Management

   Designing user-friendly websites with SEO best practices and conversion optimization.

7. Online Reputation Management

   Monitoring and responding to online reviews and feedback to enhance brand reputation.

8. Market Research and Analysis

   Conducting market research to identify trends, opportunities, and audience insights.

9. Social Media Management

   Managing social media accounts, creating content, and engaging with followers.

10. Graphic Design Services

    Creating visual content for marketing materials, including brochures, ads, and social media posts.

11. Photography and Videography

    Organize professional and local photography and video production to showcase properties and services.

12. Event Marketing

    Planning and promoting events, webinars, and trade shows to enhance visibility, online only.

13. Influencer Marketing

    Collaborating with influencers to reach wider audiences and build credibility.

14. Affiliate Marketing

    Developing affiliate programs to incentivize partners for promoting services.

15. Analytics and Performance Reporting

    Tracking and analysing the performance of marketing campaigns to optimize.

Ideal Candidate Should Have Some Combination of the Following Marketing Tools and Knowledge

Project Management Tools

• Trello: For task management and team collaboration.
• Asana: To organize projects and track progress.

Customer Relationship Management (CRM)

• Salesforce: For managing client relationships and tracking leads.
• HubSpot: Offers CRM features along with marketing automation tools.
• Guestline: Hospitality

Email Marketing Tools

• Mailchimp: For creating and managing email campaigns.
• Constant Contact: Email marketing and automation platform.

Social Media Management Tools

• Hootsuite: For scheduling posts and monitoring social media engagement.
• Buffer: To manage multiple social media accounts and analyze performance.

Search Engine Optimization (SEO) Tools

• SEMrush: For keyword research, site audits, and competitive analysis.
• Moz: Offers SEO tools and resources for optimization.

Content Creation Tools

• Canva: For designing graphics and marketing materials.
• Adobe Creative Cloud: For advanced graphic design and video editing.